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BMW gearing up for Sochi Olympics with bobsled documentary [w/video]
Fri, Jan 3 2014BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.
American motorcycle brands most satisfying, Japanese most reliable, says Consumer Reports
Fri, Apr 10 2015Consumer Reports started tracking motorcycle reliability last year through its regular reader survey, just like the magazine's well-known auto guide. For the 2015 edition, CR now has data on over 12,300 bikes, compared to 4,680 in 2014, and the extra info means it can include more brands, like Suzuki, Triumph and Can-Am, to the list. However, the final results remain largely the same. As with last year, Japanese bikes are the best choice for buyers who prioritize reliability. Yamaha comes out on top yet again and is followed by Suzuki, Kawasaki and Honda. Victory and Harley-Davidson hold the middle of the list, and the European cycles from Triumph, Ducati and BMW sit at the bottom. The major outlier in this regional distinction is the Can-Am Spyder from Canada's Bombardier Recreational Products that comes in dead last in the dependability survey. Still, even the most dependable model is occasionally going to break, and the average repair bill across all brands is $342, according to CR's readers. Kawasakis are the cheapest to keep on the road at a median of $269 for fixes, versus BMW as the most expensive at $455. Through all of the companies, electrical gremlins are the most common issue, causing 24 percent of problems, but faults with the cooling system, pistons or transmission are the smallest concerns at 4 percent each. While Japanese cycles might be the easiest to keep on the road, they aren't the most beloved by riders. In CR's gauge of satisfaction, the Americans reign supreme. Victory owners love their bikes the most with 80 percent reporting that they would buy another. Harley riders are known for having a close bond to the company's models, and the brand comes in second with 72 percent. Finally, Honda rounds out the top three at 70 percent. Head over to Consumer Reports to see more results. News Source: Consumer ReportsImage Credit: Toby Brusseau / AP Photo BMW Honda Suzuki Motorcycle Ducati bike victory
BMW 5 Series Gran Turismo won't be a one-and-done model
Tue, Jan 27 2015The BMW 5 Series Gran Turismo seems like a model without a real segment to fit into. It doesn't quite match the mold for the swoopy four-door coupe niche like the Porsche Panamera or the brand's own 6 Series Gran Coupe. However, the vehicle isn't really a station wagon to appeal to those utilitarian buyers, either. Despite this identity crisis, BMW is reportedly prepping another GT for the next-gen 5 Series platform. According to German magazine Auto Motor und Sport, the 5 Series GT somehow has been a big enough sales success in the US and China to warrant another model. The next one would allegedly arrive in 2016, which is the about the same size as the future 5 Series sedan. The magazine speculates the new GT could lose about 221 pounds in the transition and be offered with four- and six-cylinder powertrains, plus a plug-in hybrid with an electric driving range estimated at around 19 miles. Globally, China is actually the larger 5er GT market than the US. According to IHS senior analyst Stephanie Brinley to Autoblog, the variant sold 21,089 units worldwide in 2013 (2014 is still being tabulated), and that represented about 5.7 percent of the 370,930 total sales for the 5 Series. China bought 42 percent of the world's GTs, compared to about 10 percent of the mix from the US. Europe, meanwhile, took about 29 percent of them that year. While the GT's sales figures make up just a fraction of the overall 5 Series, the variant is still a moneymaker for BMW, and IHS forecasts a second generation, too. "The 5 Series range as a whole is stronger for having this product, and it's very likely that the company's profit margin is higher on the GT, even with the cost of some dedicated sheetmetal and tooling," said Brinley. Featured Gallery 2014 BMW 5 Series Gran Turismo View 32 Photos News Source: Auto Motor und SportImage Credit: BMW Design/Style BMW Hatchback Wagon Luxury Sedan bmw 5 series gt bmw 5 series gran turismo