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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Car and Driver lists 10Best for 2013, same as it ever was

Forgive us for having the distinct feeling of déjà vu, but it certainly feels like we've been here before. By that we are referring Car and Driver and the announcement of its annual 10Best vehicles for 2013. To be sure, it's an impressive selection of cars that combine heart-pounding performance and frugal sensibilities, but it also represents something of a broken record on the part of C/D. We're not so sure that's a flaw, though, as the resulting list is tough to argue with.
Vehicles like the Ford Mustang, Porsche Boxster, and BMW 3 Series have maintained their high-horsepower spots on this list for several years now. Even on the more practical and nimble end, the Honda Accord, Honda Fit and Mazda Miata have not budged. These continued spots are even in light of redesigns for some vehicles such as the Accord, Boxster and 3 Series.
In fact, the only newcomer to the 10Best list this year are the Scion FR-S/Subaru BRZ twins, which knocked out the Cadillac CTS-V. We think it would have been a huge misstep to have excluded the FR-S/BRZ, even in light of the supercharged Caddy's lamentable departure from 10Best.

A BMW i3 will cost you $100,000 in Brazil

Brazil is a long way from the US, and the price of the BMW i3 in that South American country is even further away from what Americans pay for the same electric vehicle. But that hasn't stopped a few wealthy Brazilians from taking the plunge. The BMW i3 REx – i.e., the one with the gas-powered range-extender – is the first mass-produced vehicle of its kind to be imported to Brazil (there are a few Nissan Leaf vehicles in fleet use), and those intrepid buyers are forking over about $100,000 to own the vehicle, according to Just-Auto. The country's first 100 i3's were recently received in Sao Paolo, and about 30 of them have been sold. That pricetag is a wee bit higher than in the US, where the i3 starts under $42,000. BMW did open a $261-million factory in Brazil this year, but the i3 continues to be produced exclusively in Germany. It's not just fancy new plug-in cars and World Cup tickets that cost a lot in Brazil. The Volkswagen Golf, which retails for less than $18,000 in the States, costs about $23,000 in Brazil and the Economist ran a series of articles last year explaining how currency changes have resulted in the dollar-to-Brazilian real exchange rate surging in recent years.