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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Tailor-made BMW motorcycles presented by Petrolicious

Italy is known as a world hub of great design, whether from finally crafted suits and shoes or screaming V8s from Ferrari. In its latest video, Petrolicious transitions to two wheels to focus on a man bringing the country's sophisticated style to some quintessentially German cycles. Calling Franco Augello a motorcycle customizer is almost a slander against his work. Instead of wild paint, heavily modified frames and serious engine upgrades, Augello's creations look more like high-end models from the original factory. His bespoke BMW R65 for a close friend is a perfect example of that craftsmanship. At first glance, the bike, which he calls the Inge 09 for his buddy's nickname, looks like a vintage BMW, albeit one in great shape. Looking closer, you can start picking out little details like the minimalist touches around the fuel filler and leather-wrapped grips. There's nothing flashy about Augello's bikes. Instead, his designs look like well-restored cycles that are more concerned with tiny improvements in some places rather than absolute authenticity. They offer all of the beauty of a Ermenegildo Zegna tailored suit with the ability to fire up the engine and take a ride.

BMW i8 added to exotic Dubai police fleet

Apparently the Dubai Police is ready to start expanding its vast collection of exotic cars yet again. After taking a little while off from new purchases, the cops there recently added a Lexus RC F to the stable, and now the force has gone green – well, kind of. The latest high-performance vehicle to wear the green and white livery is a BMW i8. While the video above isn't in English, the clip is self-explanatory by showing off officials getting out of the high-performance hybrid coupe and taking a walk around it. With a total output of a mere 357 horsepower, the i8 is practically the economy entry in the Dubai Police fleet that includes a Bugatti Veyron and McLaren MP4-12C. Pics: #BMW i8 joins #DubaiPolice fleet of Super Patrol #Cars. @BMW #BMWi8 #Dubai #MyDubai #UAE #Police #Luxury pic.twitter.com/u0WK16g6B0 - Dubai Police???? ??? (@DubaiPoliceHQ) March 11, 2015 Related Video: Related Gallery Dubai Police BMW i8 News Source: Twitter, ArabGT.com via YouTube Auto News Green BMW Coupe Hybrid Videos dubai dubai police