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BMW 02 Series mini-documentary makes us fall in love all over again

BMW's current reputation of building Ultimate Driving Machines can be traced back through history all the way to 1966, when the German automaker introduced the world to its 1600-2 two-door at the Geneva Motor Show. The car's name was simplified in 1971 to BMW 1602, and it went on to spawn the 2002, one of the most famous BMW models of all time.
BMW looks back on its past successes in a video that you can see below. As the automaker itself says in the video description, "This series was extraordinarily successful in reinterpreting the concept of the sports saloon and played a major role in motor sport long after production had come to an end." The 2002 would be replaced in 1975 by another legendary model from BMW: the 3 Series.
We'd be lying if we said we didn't long for something along the lines of the classic 2002 from BMW today. Since that doesn't seem likely to happen anytime soon, join us in remembering the cars that helped make BMW a household name by scrolling down below.

2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

You might be able to get a BMW i3 for just $24,944

Who wouldn't want to save 44 percent off the price of a new car, especially one as high-tech and green as the BMW i3? For some lucky buyers in Colorado, the luxury plug-in car will be purchasable for just $24,944. Compare that to the standard base MSRP of $42,400. The special deal is being organized by Drive Electric Northern Colorado (DENC), a group of EV advocates that, among other things, organizes group purchases of plug-in vehicles to get every participant a discount. This group buy lops $6,000 off the price of a 2015 i3, and when you combine that with the Federal tax savings of up to $7,500 and the Colorado state tax incentive of up to $6,000, you can end up paying around 44 percent less than the base MSRP. Of course, there are asterisks involved. The fine print says that the deal is only valid at the BMW Center in Loveland, CO, which is the dealership that DENC negotiated with. Supplies are also limited and you have to use BMW Financial Services Owner's Choice program to finance the vehicle. If you want in on the i3 deal, you'd better hurry, because the special price only lasts until January 4, 2016. Colorado seems to have a thing for group buys, with offers for $10,000 Nissan Leafs (also organized by DENC) and cheap rooftop solar available this past year. As good as this latest deal is, it's not the best price we've ever seen for an i3. That would be free, with the tiny requirement that you need to buy a half-million dollar tear-down report from Munro Associates. Featured Gallery 2014 BMW i3 View 107 Photos Green BMW Green Culture Electric colorado