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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 BMW X4

BMW has been in the line-blurring business of late, with the original X5 "Sports Activity Vehicle" muddling the line between SUVs and sport sedans in 1999, the 5 Series Gran Turismo challenging what our definition of "Gran Turismo" means in 2009, and pretty, low-roofed four-doors like the 6 Series Gran Coupe and the fresh new 4 Series Gran Coupe broadening the meaning of the word "coupe."
In the midst of all of this, BMW blurred the lines around both the SUV and coupe genres with its big, heavy, and in many ways ridiculous X5-based "Sports Activity Coupe" (cue collective eye-roll), dubbed X6. Auto wags scoffed at its lack of utility, compromised outward visibility and added cost, but a more emotional public was apparently smitten enough by its aggressive looks to avail itself of some 250,000 of them worldwide in six model years on sale.
Enter the all-new 2015 X4 crossover - err, "Sports Activity Coupe" - which BMW hopes will perform as well in the compact category as the X6 has on the next rung up the ladder. Like the X6, the X4 is a tough sell on paper: it's more expensive and less practical than the X3 on which it's based; it's heavier, despite the loss of interior space; and it doesn't even hold as much stuff in the back as the 3 Series wagon. As with the X6, the X4 is essentially a high-riding style statement that, like proper coupes (the two-door kind), says to the world, "You fools can take your need for practicality and shove it. I just want to look good."

BMW previews new M6 GT3 racing prototype [UPDATE]

UPDATE: A previous version of this post specified the incorrect weight target for the M6 GT3. The text below has been updated with the correct information. BMW may not compete at the top level at Le Mans or in the World Rally Championship, it may have withdrawn from Formula One and shuttered the Formula BMW series, but it's not without its racing programs. Aside from the Minis that dominate the Dakar Rally, BMW fields the M4 in DTM, the M235i Racing in the BMW Sports Trophy and the Z4 in GT3 competitions around the world. But now it's preparing to launch a new GT3 racer based on the M6. Currently undergoing development, BMW has presented its new M6 GT3 prototype at its factory in Dingolfing, Germany. Based on the road-going M6 coupe, the GT3 retains its 4.4-liter twin-turbo V8 engine with dry-sump lubrication, producing over 500 horsepower – which is actually less than the road-going model you can buy, but has to be restricted to meet FIA certification. At less than 3,000 pounds, it is a fair bit lighter than the production version, and promises to deliver blistering performance figures to whichever privateer teams buy one to enter in racing series around the world. The M6 GT3 is slated to hit the circuits next year, when it will join the lineup alongside the M6 coupe, M6 convertible and M6 Gran Coupe, to say nothing of the M6 safety car used in MotoGP. In a related development, BMW Blog reports that the Bavarian automaker is probing potential interest in bringing the M235i Racing to North America. The entry-level model in the BMW Motorsports range, the M235i Racing sells in Europe for the equivalent of $68,000. The next milestone: the BMW M6 GT3 is rolled out at the BMW premises in Dingolfing. 05.02.2015 Munich (DE), 5th February 2015. BMW's new figurehead for the GT racing scene has been given its first run: last Saturday, the test track on the premises of the BMW factory in Dingolfing (DE) provided the stage for the roll-out of the BMW M6 GT3, with which BMW teams will compete in national and international series, as well as at iconic endurance races, from 2016 onwards. The car left the garage for the first time at precisely 14:00 with Jorg Muller (DE) at the wheel. This gave the BMW works driver the honour of creating the next milestone in the development of the BMW M6 GT3. "This is a big moment for everyone who has worked so intensely and passionately on the development of the BMW M6 GT3 in recent months," said BMW Motorsport Director Jens Marquardt.