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BMW recalling a grand total of three X3s over instrument panel defect
Wed, 18 Dec 2013We've seen big recalls and we've seen small ones. Some involve millions of vehicles, and some - like the Infiniti Q50 recall on which we reported just the other day - involve just a couple dozen. But this has to be the smallest recall we've seen yet.
"Due to a production process error" in the BMW X3, states the National Highway Traffic Safety Administration in the notice below, "the team seam on the instrument panel was not manufactured correctly." Big friggin' whoop, you say? Well, NHTSA points out that it could hinder the deployment of the airbag and send fractures flying everywhere.
The problem was discovered in a select few examples of the 2013 BMW X3 - both xDrive 28i and 35i models - manufactured in the later part of February this year. And by "select few," we literally mean a few - as in three. Three examples are being recalled. If you happen to be one of those three owners, expect to hear from your local dealership.
Lexus NX, BMW i3 to get Super Bowl commercials
Mon, Jan 19 2015At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.
Next BMW X6 to be larger, more aggressive
Tue, 16 Apr 2013If the current BMW X6, introduced in 2008, is looking a bit too bland for your tastes, have no fear as the next-generation model is reportedly going to be larger and more aggressive than its predecessor.
Autocar is reporting that an insider has revealed the all-new second-generation X6 will make its world debut at the 2014 Moscow Motor Show, going on sale just after summer. More aggressive styling will help BMW distinguish its sportier X6 from BMW's more practical models, such as the X3 and X5, said the source.
The next X6 will again share platforms with the X5, but it will be stretched slightly to provide second-row passengers with more legroom. Powerplants will also likely mirror those of its mainstream cousin, including a range of turbocharged six- and eight-cylinder engines and a range-topping M model (the 2013 BMW X6 M is show above).