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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW apparently still undecided about future i project electric vehicles

Coaches like to say that there's no "i" in team. At least one BMW executive is saying the company's not sure if there are any more "i"s in its near future. BMW executive Harald Krueger indicated that the German automaker is holding back on any i-project plans besides the i3 city car and i8 plug-in hybrid sports car until the company gets a better idea of how those models are selling, Reuters says. Bimmer has spent about $2.7 billion on the plug-in sub-brand and says it's taken more than 11,000 orders for the i3 since the model was first shown off at German dealerships last fall. Additionally, BMW has no plans to make the i3 in China (BMW makes versions of its 3- and 5-series sedans there). As we all know, should the brand expand, BMW has already trademarked the "i" badge from i1 through i9. There are a lot of mixed messages on the BMW i project front. For example, early indications are that i3 demand has been higher expected. BMW North America chief Ludwig Willisch indicated earlier this month that US demand for the electric city car, at least for the near future, will likely to outstrip supply. Bimmer dealers in the US will start getting the $41,350 i3 in May. Additionally, fellow BMW executive Jacob Harb said the company was already starting to work on its next EV, to be larger than the i3, though he didn't give many details and was later somewhat refuted by another BMW spokesman. So stay tuned. Featured Gallery 2015 BMW i8 View 22 Photos News Source: Reuters Green BMW Electric i8 bmw i5 harald krueger

Recharge Wrap-up: Tesla opens 50th European Supercharger, BMW smart charging in Singapore

Southeastern Illinois College wants to create a biofuel processing certification program. The school is waiting to hear about receiving $750,000 from a US Department of Labor grant that would allow it to expand its Biofuels Education curriculum to include certification for manufacturing biodiesel and ethanol. There are currently no such programs in existence, and its development would require Labor Department approval as well as input from biofuel companies. Southeastern Illinois College believes that biofuel processing certification would be a large draw for potential students. Read more at The Southern Illinoisan. Tesla has opened the 50th Supercharger in Europe. In the year since the first on was installed in Norway in August 2013, Tesla has been building the network that, like it does in the US, will allow Model S drivers to go long distances for free. There are now 168 Superchargers open throughout the world. Find more in the press release below. BMW is partnering with Greenlots to bring an open standards EV charging network to Singapore. As part of BMW's 360 Electric program, Greenlots will install public chargers and manage the network that allows BMW i owners to find and use the chargers with BMW's navigation system and ChargeNow card. The 30 possible public chargers Greenlots plans to install will use the company's SKY Smart Charging platform. Greenlots will also install the BMW i Wallbox Pure charger at customer's homes and offices. Read more in the press release below. Plug-in electric vehicle (PEV) sales are forecast to reach 1.8 million a year by 2023, according to a report by Navigant Research. Right now, North America is the biggest buyer of battery-electric and plug-in hybrid vehicles, but that should change as the Asia Pacific market is expected to outgrow it; still, the US alone is expected to have more than 2.7 million PEVs on the road in 2023. Urban areas are where we'll see the largest concentration, naturally, with Tokyo, Los Angeles and Paris having the most sales in 2023, respectively. With the increase in PEVs comes an increase in residential load on the electric grid, which is expected to rise by 33 to 37 percent. Read more at Hybrid Cars, or head to the Navigant Research website. Chinese automaker Dongfeng is now manufacturing its first mass-produced electric vehicle, the Aeolus E30. The small, two-seat urban EV has a limited speed of 50 miles per hour, but has a range of up to 100 miles.