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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2015 BMW X6 stays the course with more power, RWD model

What would this world be without the BMW X6? Oh, sure, the whole coupe-crossover design trend surely would have started somewhere, but BMW was the first, launching its odd duck back in 2008. Much as we like to harp on the X6 (for being less functional and more expensive than the X5 on which it's based), people around the world sure do seem to like the thing, BMW having sold some 250,000 examples since the CUV's birth. And as you first saw thanks to leaked images this morning, the second-generation X6 has just arrived.
The shape is familiar, as are specific styling elements like the larger headlamps (now available with a full-LED treatment) and taillamps, mimicking those found on the X5. Two trims are available - xLine and M Sport - the former taking a more subdued approach, while the latter uses the traditionally bulgy and aggressive M-badged kit, with larger air intakes and matte aluminum grille bars. All X6s come standard with 19-inch wheels, and 20s are optional.
Regardless of trim, BMW will now offer the X6 in three guises here in the United States: sDrive35i, xDrive35i and xDrive50i. Dissecting the nomenclature, that means the first two models will be powered by BMW's 3.0-liter turbocharged inline-six, good for 300 horsepower and 300 pound-feet of torque. The sDrive X6 uses rear-wheel drive, while the xDrive, of course, uses all-wheel drive. Moving up, the xDrive50i uses the same twin-turbo 4.4-liter V8 as its predecessor, though power has been increased to 450 hp and 480 lb-ft. All X6 models are fitted with an eight-speed automatic transmission, and BMW says that the new powertrains are more efficient than before, though official fuel economy numbers have not yet been released.

BMW i8 official images leak ahead of Frankfurt [w/video]

The new BMW i8 plug-in electric supercar isn't set to make its official debut until September 10, when it will glide onto the Frankfurt Motor Show stage amidst a sea of flash photography. Of course, that isn't so true in today's world, where debuts are always preceded (often carefully) by "leaks."
Take this trio of images of the BMW i8 - there's just enough of the exterior on display in the profile shot to draw attention, without showing important styling points that might be present on the front or back of the car. The same goes for the video attached below. The cabin shot is cool, but isn't particularly earth-shattering when it comes to BMW interiors. As for the skeletal shot, we can see the 1.5-liter, turbocharged engine positioned between the rear axles, the battery pack found in what would be the transmission tunnel and the front-mounted electric motors.
We'll have a full set of live images when the BMW i8 makes its debut in Frankfurt next week. Until then, have a look in the gallery and at the video below, and let us know what you think of BMW's next big thing.