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Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

Wed, 15 Jan 2014

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

History of BMW touring cars looks splendid in Adrenalin trailer

Wed, 15 Oct 2014

More high-quality documentaries about the history of motorsports are always welcome. When thinking about racing, we generally focus on moving forward to go a little faster or shave a tenth of a second off a lap. There's not much time to look backward. It's too bad, because there are so many fantastic stories from the sport's history. Thankfully, an upcoming doc is taking on the challenge of telling some of these tales, and it looks like a movie not to miss, especially for BMW fans.
Adrenalin - The BMW Touring Car Story mixes high-quality, vintage footage with new interviews from many of the drivers of these machines to craft what looks like a fantastic experience. Covering the period from the '60s to the modern DTM era, just the trailer shows racing from the 2002, 3.0 CSL and of course the E30 chassis M3 of the '80s. You also get to hear from legends behind the wheel like Hans-Joachim Stuck, Johnny Cecotto and Joachim Winkelhock telling their stories.
Adrenalin comes out in November on DVD, Blu-Ray and on-demand. Check out its trailer above for a taste at what it's aiming for. The documentary definitely looks like one to watch.

2015 BMW M3 is fast for the family man

Mon, 13 Jan 2014

BMW finally brought its four-door M3 into the public view, showing the new sedan off at the 2014 Detroit Auto Show. The new M3 represents BMW's return to small, wildly fast four-door sedans after a several year absence following the discontinuation of the E90 M3 Sedan way back in 2011.
The M3 enjoys the same 425-horsepower, 3.0-liter six-cylinder used in the M4, with 406 pound-feet of torque and the owner's choice of either an old-fashioned six-speed manual or a seven-speed M dual-clutch transmission. All told, the new powertrain should scoot the four-door M to 60 in a mere 3.9 seconds (with the M DCT).
We've got a full gallery of live images of the all-new M3 up above, and we've included the original stock gallery down below. Feel free to peruse either, and then let us know what you think by sounding off down in Comments.