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BMW Vision Neue Klasse, next-gen Mini due out at Munich auto show

Wed, Aug 23 2023

Munich replaced Frankfurt on the global auto show circuit in 2021, and the shift works in the BMW Group's favor — one of Europe's biggest automotive events now takes place in its backyard. The company has detailed the new BMW and Mini models it will bring to the 2023 show. One of the most important unveilings for BMW — and likely one of the most noteworthy cars we'll see displayed at the Munich show — is the Vision Neue Klasse. More than merely a concept car, the design study will serve as an accurate preview of how BMW's entire range will evolve in the coming years. We haven't seen it yet, but we're told it's packed with electrification- and digitalization-related innovations. While the brand notes that the Vision Neue Klasse will be on the road "before long," it's reasonable to assume that the plug-in hybrid variants of the eighth-generation 5 Series that will also debut in Munich are closer to reaching production. Two models called 530e xDrive and 550e xDrive are due out in spring 2024, though it's too early to tell whether we'll see them on our shores. The former uses a hybrid system built around a four-cylinder engine, while the latter benefits from a straight-six. In both systems, the electric motor is integrated into an eight-speed automatic transmission. The 530e and the 550e put 299 and 489 horsepower, respectively, under the driver's right foot. BMW notes that integrating the 19.4-kilowatt-hour lithium-ion battery pack into the 5's underbody lowers the center of gravity while keeping trunk space intact. The 530e can drive for up to 63 miles on electric power, a figure that drops to 56 miles for buyers who select the 550e, though both numbers were achieved on the optimistic WLTP testing cycle used in Europe. Both cars come with a 7.4-kilowatt charger. Mini will unveil two new models at the Munich show: the next-generation Cooper (which replaces the Hardtop, or the Hatch if you're reading this from the United Kingdom) and the next-generation Countryman. Both models will be available with gasoline or electric power. We've seen the Hardtop's new-look interior in official images, it notably loses the outgoing model's instrument cluster and gains a round OLED screen in the middle of the dashboard, and we've seen the little hatchback undisguised in spy shots. Spy shots have also revealed the next-generation Countryman, which wears a boxier-looking exterior design and seemingly grows in size, before the official unveiling in Munich.

BMW Films are on the way back [w/videos]

Mon, 17 Feb 2014

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW wants to expand DriveNow carsharing program to 25 new cities

Wed, Mar 12 2014

Daimler's Car2go car-sharing service just announced that it will debut in Rome, its 26th global city. Now, BMW says it wants to expand its own carsharing program to, wait for it, 25 more cities. Coincidence? We think not. BMW is looking to bring its DriveNow carsharing program, with its Mini Coopers and 1 Series, to as many as 15 new cities in Europe as well as 10 in the US, Bloomberg News says, citing comments BMW executive Peter Schwarzenbauer made at the Geneva Motor Show last week. The service is now operational in Berlin, Hamburg, Cologne, Munich, Dusseldorf and San Francisco and serves about a quarter-million people. Of course, it's that last city, where DriveNow started operations in August 2012, that's been somewhat problematic. San Francisco has tough guidelines when it comes to where the cars can be parked, with so few public parking areas to choose from. DriveNow charges $39 for membership in San Francisco, then $12 for the first half hour of driving and 32 cents for each additional minute. DriveNow competes directly against Car2go, which charges around $25 to become a member and then 41 cents a minute to rent a Smart ForTwo.