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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2016 BMW 435i ZHP Edition Coupe Quick Spin [w/video]

BMW will make a total of 100 ZHP 435i coupes for 2016. This is not one of them. Nope, it's their predecessor, what the company calls a "replica," based on a 2015 car. Think of it as Car Zero. Bimmer nerds (the ones who correct you if you call their car a "Beemer") will remember the ZHP package from the E46 3 Series. An internal option code that became insider lingo and a must-have for enthusiasts. They're still sought after today. Built from 2003 to 2006, the original ZHPs included a power boost (to 235 hp), a modified suspension, an M-Tech II body kit, and a unique shifter and shift knob. The new ZHP has a considerably longer list of equipment. It builds on a 435i coupe with the M Sport package and either a manual or automatic transmission. Additions begin with the new-for-2016 Track Handling package – 18" wheels, M Sport brakes, the Adaptive M Suspension, and Variable Sport Steering. To that BMW adds an M Performance limited-slip differential, M Performance exhaust, the M Performance Aerodynamics package, and the M Performance Engine Kit; horsepower goes from 300 to 335, torque jumps to 332 lb-ft for automatic cars or 317 on manuals. Yeah, it's a lot of stuff, but nothing you can't order on a car for yourself. So the process that let BMW make this replica so easily also contributes to a lack of specialness. All of the equipment is available either from the factory or through BMW's VIA personalization program. VIA components are spec'd at the time of ordering and then installed at port when the car lands in the US. BMW hasn't announced pricing yet, but we have a hunch a full-on ZHP will come in slightly lower than a car optioned a la carte (though we don't know, since BMW didn't tell us how much our car cost). The 4 Series we reviewed had all the ZHP equipment save the wheels and tires. All 2016 ZHPs will get v-spoke wheels finished in Orbit Grey and wrapped in Michelin Pilot Super Sport tires; the car we drove had a different 18-inch wheel design and Bridgestone Potenza S001 rubber. Driving Notes The 435i already has too much power. The M engine kit provides more of it. You may not be surprised to learn that we also enjoy chocolate-covered chocolate. Perhaps the saving grace of the questionable output bump, and the most transformative part of this package, is the mechanical limited-slip. Even without the grippier tires it's supposed to come with, the near-ZHP put it all to the ground smoothly and predictably.