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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Recharge Wrap-up: BMW plans for retired batteries; automakers support dual-standard chargers

Toyota will test hybrids with silicon-carbide (SiC) power semiconductors. In Japan, Toyota has put the SiC power semiconductors into the power control units of a Camry Hybrid prototype and a fuel cell bus for a year-long test. Research suggests the SiC units will decrease electrical losses while managing power supply, thus improving overall powertrain efficiency. Current power semiconductors account for about 20 percent of electrical losses, and success with these tests could mean more efficient hybrids on the roads in the future. Read more at Hybrid Cars. Automakers from CCS and CHAdeMO camps are supporting dual-standard charging station networks. https://www.autoblog.com/bmw/, Volkswagen (CCS camp) and ChargePoint announced plans to build "express charging corridors" by installing about 100 DC fast chargers, many of which will support both types of charging. Kansas City Power & Light is partnering with Nissan (CHAdeMO camp) and ChargePoint to install DC chargers that "will charge any model of electric vehicle on the market." This leads the folks at Green Car Reports to look into whether this ends the looming standard war between automakers in the US. Read more at Green Car Reports. BMW, Bosch and utility company Vattenfall are making plans for a second life for retired BMW i3 batteries. The Second Life Batteries Alliance project will recycle the old lithium ion battery packs - which can still hold a charge - in off-grid storage and grid-stabilization applications, beginning with a grid storage system in Hamburg, Germany. Bosch has created a battery management algorithm to extend the life of the batteries and make sure they don't cause harm to Vattenfall's facilities. Read more at Transport Evolved.

BMW solar roof helps i3 drivers even when sun isn't shining

At the Consumer Electronics Show, BMW has announced a release window for its i Wallbox Pro that unites domestic solar power and the electricity grid. The box itself was shown off during last year's i8 drives and it rests inside a solar carport to control the simultaneous delivery of both solar power and the electric grid energy to recharge an i8. One drive attendee wrote how the Wallbox Pro display showed that it was providing 3.4 total kW to the coupe, with 2.8 kW from the sun and 0.6 kW from the grid. At CES, BMW said the i Wallbox Pro, brought to life by BMW DesignWorks, will be available in 2016. For homes that aren't equipped with solar power, or when solar isn't available, the system will draw power from the grid when it's least expensive. The Munich manufacturer also announced a concept storage solution using discarded batteries from its electric cars, where excess energy from solar or other sources could be held for later use for a vehicle or the home itself. BMW will be demonstrating the i Wallbox Pro at CES and the press release below has more information. BMW i Home Charging Services unveiled at the CES Consumer Electronics Show in Las Vegas Pioneering integrated charging solution for electric vehicles brings further reduction in charging costs and integrates home solar generating systems with the household electricity system. Munich / Las Vegas- January 5, 2015... At the Consumer Electronics Show CES 2015 in Las Vegas (6 – 9 January 2015) BMW i will unveil a further innovative product from its 360° ELECTRIC portfolio: BMW i Home Charging Services. This smart solution for home charging of electric and plug-in hybrid BMW models is based on the smart home-enabled BMW i Wallbox Pro system already presented by BMW in spring 2014. How the smart charging service works. Using BMW i Home Charging Services, the vehicle is charged with homegenerated solar power whenever this is available. At other times, or if the household does not have a solar generating system, the vehicle is automatically charged at the cheapest off-peak rates. This makes it possible to take advantage of flexible electricity pricing that varies depending on the time of day. In the USA, this can result in savings of up to 800 dollars a year. With this fully automated charging service, customers get a simple-to-operate system that integrates vehicle charging with the household electrical system and online-based data systems.