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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Recharge Wrap-up: Derailing Malaysia's B10 plans, Tesla and Solyndra

Tesla Motors will lease the Solyndra building near its Fremont, California factory. The manufacturing facility is more than 500,000 square feet, but the cost of the lease and the production capacity remain undisclosed. The lease of the building, "located conveniently down the road from the Tesla Factory, gives us the space to expand our manufacturing and build more engineering labs as we build up production," says a Tesla spokesperson. The added manufacturing space will help Tesla meet its production goals for the upcoming Model X electric SUV. Trip Chowdhry, senior analyst at Global Research Equities, says that shifting some engineering duties from the Deer Creek facility to the new one could help solve current parking shortages, as well. Read more at Business Finance News. BMW has expressed concerns over Malaysia's planned B10 biodiesel mandate. Malaysia recently announced that it would use crude palm oil to make the B10 blend that would be required to be sold beginning in October, up from the current B7 mandate. "In our tests with B10 biodiesel worldwide, we have found technical challenges," says BMW Group Malaysia Managing Director and CEO Alan Harris, such as the fatty acid methyl ester in palm oil thinning motor oil. Mercedes-Benz also urges reconsideration of B10. The Malaysia Automotive Institute says it will include representatives from the auto industry in talks with the Malaysian Palm Oil Board. Read more from The Star. Pacific Ethanol's acquisition of a competitor, Aventine Energy Holdings, has been approved by shareholders. Pacific is buying Aventine for $192 million in stock. In 2009, ethanol suffered a price drop that forced Pacific Ethanol to decrease production and declare bankruptcy for four of its plants. Now its base extends from the West Coast to the Midwest, as Aventine Energy Holdings has four plants in Illinois and Nebraska. The merger more than doubles Pacific Ethanol's production capacity, making it the fifth-largest ethanol producer in the US. Read more from The Sacramento Bee. Related Gallery Tesla Model X View 15 Photos News Source: Business Finance News, The Star Online, The Sacramento BeeImage Credit: Tesla Green Plants/Manufacturing BMW Tesla Alternative Fuels Biodiesel Ethanol Electric recharge wrapup