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BMW i3 gets tuner treatment from Eve.Ryn

The BMW i3, especially when wearing its Capparis White paint job, already looks a bit like some sort of futuristic escape pod launched to Earth from a spaceship. It was only a matter of time until the electric car got touched by the eager hands of a tuner to make it even more eye-popping. It is, after all, a BMW. Japanese tuner Garage Eve.Ryn appears to be the first to give the i3 the inevitable once over. The result is a much more aggressive-looking EV, called the i3 EVO. We say aggressive-looking, because we have no information to suggest that the makeover was anything but cosmetic. The i3 EVO has slightly exaggerated fender flares, which stand out with their strips of carbon fiber along the edge. The redesigned front bumper looks like it could have been fashioned out of Star Wars stormtrooper armor, complete with fake air intakes and, of course, a helping of carbon. The rear end gets a diffuser, too. The large wheels feature blue accents, which help to highlight the Ice Blue bits already on the vehicle. For a closer look, check out the i3 EVO photos in the gallery and there are more like it on Eve.Ryn's Facebook page, in galleries here, here and here, as well as a more recent set of images showing the car emblazoned with Energy Motor Sport (a company that appears closely related to Eve.Ryn, on the distribution end) decals on the sides. There's no telling what the body kit does for the aerodynamics of the car, but it would be interesting to find out what effect Eve.Ryn's handiwork has on the i3's range. Either way, this surely won't be the last time a tuner finds a way to reimagine the BMW i3, so, love it or hate it, you might as well get used to it.

2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

Translogic 153: 2015 BMW i8

The 2015 BMW i8 is the second model in the Bavarian automaker's eco-friendly i-branded lineup. The i8's plug-in hybrid powertrain combines a turbocharged 1.5-liter three-cylinder engine with a 96-kilowatt electric motor to make 357 horsepower and 420 pound-feet of torque. Together, this gas-electric mechanical duo is capable of propelling the groundbreaking carbon-fiber sports coupe from 0 to 60 miles per hour in just 4.2 seconds.
Join Translogic host Jonathon Buckley as he heads to Santa Monica, CA for a chance to drive the all-new BMW i8.