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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Researchers halfway to cutting carbon fiber costs by 90%

Carbon fiber has been utilized for decades to build racecars, as a means to cut weight while maintaining strength. But until recently, the space-age material has been largely absent from the street on anything but supercars because of the expense to use it. Recently, BMW signaled a major shift in that trend when it starting using carbon fiber reinforced plastic panels on the i3 and i8. This relatively small scale start might be just the beginning; the German company believes that a breakthrough to inexpensively manufacture the lightweight stuff is just on the horizon.
MAI Carbon Cluster Management GmbH counts BMW, Audi, Airbus, the German government and many other organizations as supporters, and it's researching how to make carbon fiber cheaper to produce, according to Automotive News Europe. The company thinks it can reduce costs by 90 percent in the near future. "We've certainly reached a halfway point on our cost-cutting target for suitable carbon-fiber parts," said project head Klaus Drechsler to Automotive News Europe.
Unfortunately, it isn't entirely clear just what MAI Carbon is doing to make such a huge leap possible. However, a recent post on the company's website talks about a new form a carbon fiber using a thermoplastic matrix that could be cured in less than three minutes. That's compared to about 90 minutes in the traditional process with an autoclave.

2015 BMW M3 and M4 priced at $62,000 and $64,200

When the BMW M3 and M4 debuted on Monday at the 2014 Detroit Auto Show, it was to much fanfare and excitement. At that time, though, we were missing a big piece of the M3/M4 puzzle - the price.
According to a report from our roundel-obsessed friends at Bimmerfest, the four-door M3 will star at $62,000, while the M4 Coupe is priced at $64,200. Those prices do not include a $925 destination charge. That's a pretty significant jump over the $56,275 starting price of the old M3 Sedan and $59,275 starting price of the last M3 Coupe, although we'd argue that these cars should easily outpace their V8 counterparts in terms of overall performance. In other news, a six-speed manual will come standard, while the seven-speed M DCT will be an optional extra.
Bimmerfest also came up with a timeline for the M3 and M4's arrival. We should expect the official announcement of pricing, along with the full order guides, released near the end of this month or in early February. Production will kick off in March, while customers will be able to begin placing orders in late April. We'll get our first crack at both cars in June, with deliveries beginning later that month.