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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

2014 BMW 328d rated at 32/45 mpg

BMW still hasn't released official fuel economy numbers for its diesel-powered 2014 328d, but now, those mileage ratings have been posted on the EPA's FuelEconomy.gov website. As expected, the 328d is quite an efficient little machine, with the rear-wheel-drive sedan good for 32 miles per gallon in the city and 45 mpg highway. That even bests the 30/42 mpg of the smaller Volkswagen Jetta TDI.
The last time BMW offered a diesel 3 Series in our market, it was the six-cylinder 335d, which - while mighty quick and excellent to drive - was only offered as a rear-wheel-drive sedan and was rated at 23 mpg city and 36 mpg highway. For 2014, BMW will offer the 328d with optional xDrive all-wheel drive, though that reduces the fuel economy numbers to 31/43 mpg. Beyond that, the BMW will even sell you a 328d xDrive wagon, which nets the same 31/43 mpg rating, according to FuelEconomy.gov.
Look for the 2014 BMW 328d to hit dealerships this fall, and when it launches, it will be the only diesel offering in its class (until the next Mercedes-Benz C-Class arrives, anyway). Lexus and Infiniti will offer hybrid versions of the IS and Q50, respectively, but we've always had a taste for torque, and the 328d's 2.0-liter engine with 180 horsepower and 280 pound-feet of twist shouldn't disappoint.

BMW i8 Concours d'Elegance Edition is so cool it's Frozen

The new, one-of-a-kind BMW i8 Concours d'Elegance Edition made a ritzy debut last night at BMW's private villa, giving the media its first chance to look at the ultra-exclusive hybrid.
As we said in our previous post, the most notable feature of the Concours d'Elegance i8 is its matte grey paint, known as Frozen Grey Metallic in BMW parlance. This isn't the first time we've seen this shade on an exclusive BMW, as it was last used for the Frozen Grey M3 from 2010.
Contrasting quite nicely with the i8's flat paint are its blue and white accents, and its Dalbergia Brown leather upholstery. Blue contrast stitching complements the interior aesthetic, as do the embossed BMW roundels in the headrests.