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BMW mulled ten, eight, and six-cylinder engines for i8 before going hybrid

There's little doubt that the 2015 BMW i8 is one of the most radical and groundbreaking performance cars this industry has seen in a long time. From its unique carbon-intensive construction to its 1.5-liter, three-cylinder and electric motor plug-in powertrain to its concept-car appearance, the flagbearer for BMW's new i venture challenges the very notion of what it takes to be a supercar.
Yet apparently the i8 almost didn't do that at all. Yes, it probably still would've had innovative assembly techniques, serious performance and come-hither bodywork, but according to a new report in the Telegraaf, it was very nearly a much more conventional beast, drawing its power from a V10 engine. According to the report, that line of development never got much beyond the drawing board, but BMW engineers then shifted their focus to both V8 and six-cylinder motivation, going so far as to build prototype cars. The higher cylinder-count engines were eventually dropped altogether after BMW decided to turn the i8 into a hybrid, with the six-cylinder reportedly nixed due to heat management and weight issues. In the end, of course, BMW went with the PHEV powertrain that offers a total system output of 362 horsepower and 420 pound-feet of torque - plenty of thrust for this lightweight, all-wheel drive coupe while still enabling an incredible 94 miles to the gallon on the EU cycle. Regardless of how it turned out, it's still fascinating to think that BMW didn't have a much firmer conceptual idea of what it was after when it started the i8's development.
Here at Autoblog, we're genuinely thrilled about this new generation of greener hybrid super- and hypercars, a movement spearheaded by the i8, Porsche 918 Spyder, Ferrari LaFerrari and McLaren P1. But even so, our inner-gearheads can't help but wonder what might have been had BMW pursued a more conventional i8, either in place of, or in addition to, the car they did build. What do you think? Have your say in Comments.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Behind the scenes of BMW's 'Driftmob' [w/videos]

All this, for one minute and 47 seconds of action-packed footage with no official plot.
We arrive in Cape Town, South Africa, on the third and final practice day for the drivers of a BMWStories internet video called The Epic Driftmob feat. BMW M235i. We are immediately whisked to a large, empty parking lot on the outskirts of Cape Town, where tires are squealing and chunks of rubber are flying as five red BMW M235i coupes churn up more smoke than a California wildfire. And the smell - it smells like heated metal, the kind of thing rev limiters are made for. Times five.