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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Bristol returning under BMW power

BMW has had its hand in reviving once-great British automakers, and now its playing its part in the rebirth of another. That marque is Bristol Cars, the automotive offshoot of the Bristol Aeroplane Company. Bristol hand-made luxury sports cars between 1945 and 2011 when it went belly-up, and ever since there's been an effort to bring it back. That effort is now picking up steam, and is set to launch later this year – marking the 70th anniversary of the marque's founding. It's tentatively known as Project Pinnacle, and while future versions are slated to pack plug-in hybrid power developed in collaboration with Bristol's sister company Frazer-Nash (which is now focused on battery technology), the first new Bristol in a dozen years is slated to pack BMW power. Details accompanying the announcement below are few and far between, but one way or another, it won't be the first time BMW will have played a part in breathing new life into a British automaker. The Bavarian company of course revived Mini, and made Rolls-Royce what it is today, but was also was briefly the custodian of Rover, Land Rover and Bentley, and has been linked to a potential (if unrealized) effort to bring back Triumph. Its role in Bristol's rebirth under Project Pinnacle may be less involved than all of those, but at very least we'll know that the new British GT will have a proper engine under the hood. BRISTOL CARS CONFIRMS POWERTRAIN FOR 70th ANNIVERSARY PROJECT PINNACLE • First new Bristol car in more than a decade to feature BMW powerplant • High performance powertrain earmarks resumption of the history between Bristol, Frazer-Nash and BMW dating back to 1930s London, England, June 2015 – Iconic British carmaker, Bristol Cars, makes the second in a series of announcements today about its first new car in more than a decade, codenamed Project Pinnacle. Project Pinnacle, which is set for launch later this year, will be a 70th anniversary celebration model, referencing Bristol Cars' rich heritage and executed as a modern take on the best of British craftsmanship, engineered to excite and satisfy as a high performance Bristol car. Bristol Cars is deeply proud to announce that the machinery underpinning this high performance new vehicle will be a BMW powerplant. The result will a sublime British sportscar with characteristics cultured uniquely for the first new Bristol since 2004.

Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.