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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Ram 1500 Rebel TRX and Jeep Grand Wagoneer | Autoblog Podcast #642

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Zac Palmer. The big news this go-around is the reveal of the 2021 Ram Rebel TRX and Jeep previewing the 2022 Grand Wagoneer. They also discuss a mysterious BMW M8 mule and the F1-inspired Delage D12. Next, they talk about driving the Lincoln Navigator and Mercedes-AMG C 63 S Coupe before revisiting a recent "Spend My Money" segment with an update from the sender. Autoblog Podcast #642 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ram Rebel TRX debuts as a Hellcat-powered, desert-running Raptor killer Jeep previews 2022 Grand Wagoneer again What's hiding beneath this mystery BMW M8 mule? (Update) Historic French brand Delage returns with the D12 Cars We're Driving: 2020 Lincoln Navigator 2020 Mercedes-AMG C 63 S Coupe Spend My Money update Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

BMW eyes Z4 replacement before 2020

As BMW has been busy building four-door versions of two-door versions of four-door cars, less useful crossovers and front-drive minivans, you could be forgiven for thinking it had given up on its aging Z4 roadster. But that, we're pleased to report, isn't the case. According to Automotive News, BMW is hoping to release the next-generation Z4 (if that's what it ends up being called) before the close of this decade. The news outlet spoke to the company's chief engineer, Klaus Frohlich, at the 2015 Geneva Motor Show, who indicated that BMW may split costs on the new car with Toyota, as part of the partnership between the two automakers. This partnership is integral to the next-gen Z4, largely because of the declining importance of the roadster segment, Herr Frohlich indicated. "If you look at the volume... we have to realize that these segments are shrinking," Frohlich told AN. According to the publication, sales of the Z4, which hit the market in its current form back in 2009, dropped 11 percent in Europe and 13 percent in North America. The car also is less attractive to customers in China for a number of reasons. "[Chinese customers] are not interested in roadsters," Frohlich explained. That's because privacy is a high priority for drivers in China, AN said. On top of that, open-roof cars expose their customers to China's notorious air pollution, which drivers are understandably keen to avoid. Related Video: