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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Xcar checks if BMW's i8 offers moves as electrifying as its looks

If you were to plot the general opinion about hybrids since their introduction among auto enthusiasts, the resulting graph would likely be shaped somewhat like a "V." In the beginning interest was high, simply due the novelty of these new powertrains, then the line would gradually fall as the models got the stereotype of being boring commuters. Today, though, things might be back on the upswing. Vehicles like the McLaren P1, Porsche 918 and BMW i8 are showing that a hybrid doesn't have to be synonymous for dull. In its latest video, Xcar Films aims to find out if BMW's electrified sports coupe actually earns the brand's old moniker as the ultimate driving machine.
While the focus here is on what the i8 is like behind the wheel, one of the main highlights for the viewer is the interesting ways that Xcar shoots the BMW. It's not necessarily a beautiful vehicle, but seeing it in motion reveals all sorts of little intricacies that still photos don't pick up. For example, our eye catches the flying buttresses and little crevices scooped out of the corners when we get a look at the rear. It's just a fun car to look at.
With its 1.5-liter, turbocharged, three-cylinder engine and electric motor, the i8 positions itself as the future of automotive performance. But its intriguing looks and cutting-edge use of carbon fiber would be wasted if the coupe didn't drive well. We won't spoil the final verdict, though, you'll have to watch the video above.

BMW Concept X5 eDrive plug-in hybrid headed to Frankfurt

With six confirmed public debuts scheduled for the upcoming Frankfurt Motor Show, BMW is definitely going to have its hands full. While we've already driven models like the 4 Series and the i3, one of the more interesting introductions is a "concept" plug-in hybrid version of the new F15 BMW X5 called the BMW Concept X5 eDrive.
As the second concept to wear the eDrive name, this X5 combines a 95-horsepower electric motor with a turbocharged four-cylinder engine to balance performance and efficiency. On the green side of things, BMW says that the eDrive system allows the X5 to reach speeds of 75 miles per hour and a range of 19 miles (although we're guessing not at the same time) under electric power only, to go with fuel consumption of about 62 miles per gallon US (3.8 liters per 100 kilometers). For performance, this plug-in can still accelerate from 0-60 in under seven seconds, and drivers can select from three PHEV modes: one that operates the system automatically, an all-electric mode and a Save Battery mode to preserve the battery's current state of charge.
Aside from the obvious plug port on the left front fender, the X5 eDrive is differentiated from the 2014 X5 with slightly restyled front and rear fascias, subtle blue accents tying in with the BMW i line and lightweight, aero-tuned 21-inch alloy wheels. There is no definitive word on whether the Concept X5 eDrive will make it to production, but judging by BMW's recent commitment to plug-in vehicles, we wouldn't be surprised to see an X5 PHEV on the roads within the next couple of years. We'll see the Concept X5 in just a few weeks in Frankfurt, but until then, scroll down for the official press release.