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Auto blog
Spirit Lake Cycles brings a new look to vintage BMW bikes
Wed, May 27 2015It doesn't take a lot of room to work on motorcycles. In fact, Spirit Lake Cycles, which gets the spotlight in the latest video from Petrolicious, started out of a kitchen. Now, this two-man operation has created a small business to bring a custom look to vintage BMWs. The company is best known for a bike that it calls the CBMW. Based on an R90/6, the name comes from the cycle's Honda-sourced fuel tank. The streamlined design and white pinstripes lend the look of one of the Bavarian brand's own early creations, but the chopped fenders and under-seat exhaust show a much more modern style. Spirit Lake Cycles doesn't always go for such a highly modified design, though. The other cycles that Petrolicous highlights, including a gorgeous BMW R90S, appear far closer to stock than the show bike. The company says its motorcycles are meant to be ridden, and you can see the proof of that in this video.
Toyota, Mercedes, BMW top automakers included in List of Best Global Brands
Tue, 01 Oct 2013Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.
Giles Taylor succeeds Ian Cameron as head of Rolls-Royce design
Thu, 28 Jun 2012Back in the day, a Rolls-Royce looked pretty much the same as a Bentley, but with a different grille. Once BMW took over Rolls-Royce, however, it was faced with the challenge of visually separating itself from its former sister brand. And most would agree that it did so pretty well. But its cars have looked pretty much the same ever since. What Rolls-Royce needs, then, is a bit of a design shake-up. And that's just what this latest appointment could bring.
After a baker's dozen years as design director at Rolls-Royce (and twenty years designing for the BMW Group altogether), Ian Cameron is retiring from his post. In his place, Rolls-Royce has named Giles Taylor as its new director of design. In his new capacity, Taylor will report directly to BMW Group chief designer Adrian van Hooydonk, and be responsible for all design matters related to the Rolls-Royce brand and its products.
Taylor was promoted to the role from his previous position as head of exterior design for the marque, a position he's held for barely more than a year. We'll be eagerly watching to see what the veteran British car designer has in store for the future of Rolls-Royce. In the meantime you can read the full announcement below.


































































