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Audi, BMW, Daimler buy Nokia's Here digital mapping business

The fight for control of Nokia's Here digital mapping service appears to have drawn to a close as a consortium of German automakers has announced a deal to jointly acquire the business from the Finnish telecom giant. As anticipated, ownership in Here will now be taken over jointly by Audi, BMW, and Daimler, beating out reported rivals bids from the likes of Apple and Uber. Here is one of the largest and most advanced digital mapping and location systems. It started out in Chicago in 1986 as Navteq before Nokia acquired it in 2007, and is now slated to change ownership again. The cloud-based service maintains high-definition digital maps for nearly 200 countries and supports over 50 languages, gathering data from users to update the data continuously. Rather than transition the service into their own proprietary technology, however, the automakers insist that it will remain open "to all customers from the automotive industry and other sectors." Ownership will be shared equally between the three companies, with "none of them seek[ing] to acquire a majority interest" in Here. For another, Here's management is promised to remain independent, and "the consortium will not interfere into operational business." Though the purchase price has not been disclosed, it is rumored to be worth in the neighborhood of $2.7 billion. Assuming it passes regulatory approval, the acquisition is slated to be completed in the first quarter of next year. The German automakers anticipate implementing the service to provide connected vehicles with accurate, up-to-date information on road and other conditions. Examples it outlines include warning other drivers of icy conditions based on outside temperature and ABS activation. It could also warn drivers of impending traffic jams, or even guide traffic through green lights in an urban environment. In the future, the highly detailed maps are envisioned to enable fully automated driving as well. Related Video: AUDI AG, BMW Group and Daimler AG agree with Nokia Corporation on joint acquisition of HERE digital mapping business Ingolstadt, Munich, Stuttgart, Aug 03, 2015 - Acquisition will secure and strengthen HERE as an independent company serving customers from all industries - Real-time maps and location based services will be the basis for the mobility of tomorrow - Transaction expected to close in first quarter 2016 Ingolstadt, Munich, Stuttgart – August 3rd, 2015.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Recharge Wrap-up: Reverse graffiti powered by Nissan Leaf; BMW introduces Wallbox Pro

BMW has a new, faster version of the Wallbox home EV charger. The Wallbox Pro offers 7.4 kilowatts, and can charge the BMW i3 to 80 percent in under three hours. It features a seven-inch touchscreen and proximity sensor, plus an 11.5-foot cord. The Wallbox Pro can also be used with smart home systems such as lighting and heating. The Wallbox Pro is available in Europe, and will come to the US later in the year. Read more at Hybrid Cars. Nissan is using the Leaf to power the creation of "reverse graffiti" in London. The company has commissioned artist Moose to selectively wash dirt off of a wall outside of a subway station, leaving behind a mural of London landmarks. Moose used a jet washer powered by the Leaf's battery to create the piece. The goal is to highlight the amount of pollution in London and other large cities, which is not a new idea. "It is a reminder that electric vehicles don't have an exhaust to emit the kind of air pollution which has stained the wall Moose has created his piece on," says Nissan's Jean-Pierre Diernaz. See the artwork in the gallery, and read more in the press release below. Local Motors used a 3D printer to make the Strati electric car in 44 hours. The car was printed with 212 layers of carbon-reinforced ABS thermoplastic. After printing, the team then spent two days finishing the car to make it run. It is powered by the drivetrain from a Renault Twizy, and is capable of 40 miles per hour. Now the question is if this sort of small-scale car manufacturing using 3D printing technology will catch on. See how a car gets printed in the time-lapse video below, and read more over at Treehugger. Nissan cleans up London with the world's first car-powered graffiti - Nissan LEAF powers "Reverse Graffiti" street art in Waterloo - Mass-scale mural imagines a cleaner London, without car fumes - The artwork is on show in Waterloo, London near popular Southbank LONDON – Nissan is highlighting London's battle with air quality in the UK by using the 100% electric Nissan LEAF – the world's best-selling electric vehicle (EV) – to power a striking piece of street art in Waterloo, London that depicts the capital's iconic skyline. Nissan commissioned Reverse Graffiti artist Moose – the founder of his field – to create the mass-scale mural, which was unveiled today. Unlike traditional graffiti, Moose creates his art by cleaning dirt off surfaces using a jet washer or wire brush, leaving a striking design in negative on the wall.