Spectacular 2003 Bmw 540i M-sport Package, Xenons, M-sport Suspension Low Miles on 2040-cars

Auto blog

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW X4 opens up alongside its boxier brother

It doesn't seem so long ago that BMW (not to mention Audi, Volvo and a handful of other European automakers) weren't in the crossover market. But it's been over a decade since BMW began producing the first-gen X5, and in the fourteen years since, the Bavarian automaker has steadily expanded its portfolio to include the X1, X3 and X6.
The next to join the family will be the X4, which is essentially to the X3 what the X6 is to the X5. That is to say, basically the same vehicle, only with an (arguably) more stylish but less utile roofline. Previewed in concept form at the Shanghai Auto Show half a year ago, the X4 has been snapped by our plucky paparazzi in the past, but this is the first time we've seen inside.
Not only that, but the prototype in question was spotted next to the current X3 on which it is based, which gives us ample opportunity to see the differences between them. Of course, that still primarily comes down to the slantback profile, because otherwise, the two are essentially the same inside and out. Or at least they will be: many of the differences between the two are expected to port over to the X3 when it's refreshed next year, including some subtle interior upgrades - just not the roofline.

Hamann BMW M6 Mirror can now cash the checks its body writes

Anyone remember the Hamann Mirror? Need a refresher? The Mirror is German tuning company Hamann's idea of a BMW M6. It was shown at the 2013 Frankfurt Motor Show as an M6 Gran Coupe, sporting a ridiculous paint job and some meaty, multi-spoke 21-inch wheels.
Consider this car the Mirror Mark 2. Based on the M6 Coupe, Hamann has applied a similar visual theme, using the same 21-inch wheels from 2013. Whereas the Gran Coupe rode around with a stock powertrain, though, there's been no such restraint with the two-door Mirror. A fine 620 horsepower is available from the 4.4-liter, biturbocharged V8, an increase of 60 horsepower. Torque is up as well, from 501 pound-feet to a whopping 560, meaning this M6 has speed to match its looks. Hamann claims the Mirror's newfound grunt allows it to hit 62 miles per hour faster than the standard M6 (we'd certainly hope so), although it won't mention a specific number.
The suspension, meanwhile, has been dropped 1.37 inches, or about a third of an inch lower than the Frankfurt Mirror. That drop is complemented by the Mirror's bodywork, including the exposed, carbon fiber hood and the flared fenders, which can now accommodate the enormous 305/25 rear rubber. Hamann has also paid some attention to the front and rear aerodynamics.