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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2015 BMW 2 Series Cabriolet flips its lid [w/video]

Early next year, BMW will offer droptop versions of its entry-level 2 Series. Available in both 228i and M235i guise, the 2 Series Cabriolet will no doubt take everything we already like (and don't like) about the Twoer and add that wind-in-your-hair experience. Of course, taking in all the extra sun comes at a price - $37,900 for the 228i and $47,700 for the M235i, not including $950 for destination. Those prices represent increases of $5,800 and $4,600, respectively.
Powertrain specs are identical to the coupes, with the 228i powered by a 2.0-liter turbocharged inline-four good for 240 horsepower and 255 pound-feet of torque. The more potent M235i gets BMW's turbocharged, 3.0-liter inline-six, with 320 hp and 330 lb-ft of push, and can hit 60 miles per hour in 4.8 seconds. That's with the eight-speed automatic transmission, which is available with either engine. And for those who prefer to row their own, BMW will thankfully offer a six-speed manual gearbox with both powerplants, as well.
Following the Paris Motor Show unveiling, the pair will be shown in the US at the Los Angeles Auto Show in November before hitting dealers a few months later. Have a look at the new droptop in our fresh batch of images live from the Porte de Versailles exhibition center, and read BMW's lengthy press blast, below, for all of the official information.

2014 BMW 2 Series is a 1 and then some

Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i.
BMW has taken the wraps off its replacement for the 1 Series, the 2 Series, ahead of an official debut at the 2014 North American International Auto Show in January. Pricing for the new coupe starts at $32,100 for the 228i and $43,100 for the M235i that we showed you earlier today - not including $925 for destination. And before you break out the torches and pitchforks, know that those numbers compare favorably with the current 128i Coupe and 135is Coupe, which start at $31,500 and $43,550, respectively.