Premium Pkg, Sport Pkg, Heated Seats, Park Distance Control, Rear Sunshade on 2040-cars

Auto blog

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Drifting can be dangerous for spectators, too

Okay kids, here's your lesson for the day. When you go to a motorsports event (that isn't a rally), there are these things called walls. They're big and hard. There might be stacks of tires in front of them. There are also these things called barriers, catch fences and run-off areas. They exist to protect you, the spectator, when something inevitably goes wrong on the track.
If you don't have these things, you probably shouldn't be watching whatever four-wheeled mayhem is taking place. This gentleman learned that the hard way, after getting a bit too close while some hoon drifts his BMW 3 Series.
Scroll down for the video, and be warned, while there isn't any blood that we can see, some viewers might find the sight of a human getting punted by a BMW disturbing.

Project CARS vs reality at Laguna Seca shows amazing potential

Project CARS is aiming to be the next great racing sim. Offering a mix of modern and classic cars on famous tracks, developer Slightly Mad Studios is trying to inject a fresh energy into the genre, and at the moment its game looks ready to take on Forza and Gran Turismo.
The game is still about six months from release, and the graphics already look practically photorealistic. The video below shows side-by-side laps of Laguna Seca in a BMW - real life on the left and the game on the right. It's absolutely astounding. Other than some changes to the sponsorship around the track, they are almost identical.
Of course anyone with quality seat time in a racing sim knows that graphics are just one factor. How the game feels is even more important, and without getting hands on, it's impossible to judge yet. However, consider our interest piqued. Project CARS is scheduled to launch in November on the Sony PlayStation 4, Microsoft Xbox One, Nintendo WiiU, Windows PC and Steam OS. Scroll down to check out the video.