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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Forza Motorsport 6's new drivable Hot Wheels cars are the best

Each month, Turn 10 Studios releases a new car pack for the latest installment of its Forza Motorsport video game. Sometimes that means less-than-exciting stuff coming to our Xbox Ones – BMW X6M, bleh – but this time our inner seven-year-old is beyond ecstatic. Two of the seven cars are based on actual Hot Wheels models. And. They're. Awesome. First we have the 2011 Hot Wheels Bone Shaker. Yes, there are flames on the side. And yes, there's a giant skull where the grille should be. This one came from the imagination of "Mr. Hot Wheels" Larry Wood, whose design was so popular it inspired an actual real-world creation. Like all good things in this world, it's powered by a small-block Chevy V8. Oh, and it has no roof. This will be a popular one among gamers. The other digitized Hot Wheels creation is a 2005 Ford Mustang. A modest vehicle, sure, but the toy designers have festooned this pony car with a wild paint scheme and the body mods to emphasize it. Originally developed to celebrate the 'Stang's 50th birthday, this Hot Wheels car trades Americana for wild Japanese style. There's just one functioning life-size version of this car in existence as well, but if you look hard, you might be able to find one of the 1:64 scale models that inspired it. Other highlights from this month's car pack include the latest Ford Focus RS – finally time to replace that NASCAR-V8-powered, all-wheel-drive 2009 Focus RS – the 2015 McLaren P1 GTR, the 2016 Chevrolet Camaro SS, the aforementioned X6M, and Alain Prost's 1990 Ferrari 641 F1 car. The Hot Wheels Car Pack is available for download today. Related Video: Featured Gallery Forza Motorsport 6: Hot Wheels Car Pack News Source: Turn 10 Studios via YouTube Toys/Games BMW Chevrolet Ferrari Ford McLaren Racing Vehicles Performance video games Hot Wheels forza motorsport chevy camaro ss forza motorsport 6

BMW i3 officially gets EPA-rated 81-mile range, delivered to first US customer

It's official. The first U.S. BMW i3 customer is now happily zipping along somewhere in his new car. Or possibly staring lovingly at it in his garage – we're not sure which. That man, Tufts University professor and electric vehicle aficionado Charles Rabie, was handed the keys at the BMW of Boston dealership earlier today, thus beginning a flood of upcoming deliveries from the pool of hundreds currently awaiting for their owners at the Port Jersey Vehicle Distribution Center in Jersey City, NJ. And now, when Mr. Rabie sets off in his spiffy electric Bimmer, he'll know exactly how far the EPA thinks he can go on a full charge of its 22-kWh battery. Speaking with Dave Buchko from BMW Corporate Communications, we learned the government agency has given the i3 an official range rating of 81 miles. Efficiency-wise, that breaks down to 138 MPGe city, 111 hwy, and 124 combined for the city car. Of course, we don't expect the good professor to experience any difficulties dealing with the sub-100 mile range. As a former BMW ActiveE driver, he's had plenty of opportunity to become accustomed to the foibles (and advantages) of piloting a battery-powered vehicle. You can read our First Drive impression of the BMW i3 here. Scroll down for the official press release. BMW Delivers First All-Electric i3 in the U.S. Tufts University professor of practice Charles Rabie to receive the first U.S. BMW i3. Woodcliff Lake, NJ – May 2, 2014... Today, BMW delivered the first all-electric BMW i3 in the U.S. to Boston resident and Tufts University professor of practice Charles Rabie at the BMW of Boston dealership. Hundreds of BMW i3 vehicles are currently at U.S. facilities and ready to be delivered to customers nationwide, ushering in a new era of electromobility. Rabie is an electric vehicle advocate and has been driving the BMW ActiveE since 2012. Also among this first group set to receive a BMW i3 is Los Angeles-based former E! Entertainment leading correspondent Ashlan Gorse Cousteau, married to renowned documentary filmmaker and environmentalist Philippe Cousteau, grandson of Jacques Cousteau. "Today marks a big day at BMW of North America - What started out as a dream for an innovative sustainable vehicle under the BMW i brand can now be found on streets across the U.S.," said Ludwig Willisch, President & CEO, BMW of North America. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber to enter the U.S. market.