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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Bertone goes bust

The famous Italian coachbuilder and designer Bertone may be on its deathbed. The company that penned the beautiful shape of the Lamborghini Miura has been facing financial hardships for months, and Autocar is reporting that the Turin, Italy firm has just declared bankruptcy. The last we heard from Bertone, it was showing the Jet 2+2 station wagon based on an Aston Martin Rapide at the 2013 Geneva Motor Show. The Turin-based carrozzeria became famous for its wild designs like the BMW Spicup concept, Lancia Stratos and the initial shape of the Lamborghini Countach. In recent years, it had been limited to creating mostly one-off vehicles. The company has slowly been shrinking recently. It sold its small factory to Fiat a few years go and let go of 165 employees and 10 interns in December. Bertone has been shopping itself in hopes of finding a new owner. According to PistonHeads, even with the money problems, the business generated 20-million euros ($27.9 million) in revenue in 2013 and has been working on projects in China. A Turkish firm was rumored to be interested in buying it for just $2.7 million, and GT Spirit claims that there are also seven Italian companies potentially interested in purchasing it. Bertone has a long and proud automotive history, and it wouldn't be surprising if it were bought just for the value of the brand – perhaps we haven't seen the last of its stylized B logo. Featured Gallery Bertone Jet 2+2: Geneva 2013 View 10 Photos News Source: Autocar via Pistonheads, GTSpiritImage Credit: Copyright 2014 Drew Phillips / AOL Design/Style Hirings/Firings/Layoffs Plants/Manufacturing BMW Lamborghini Lancia Concept Cars Luxury Special and Limited Editions Performance Classics bertone lamborghini miura Lamborghini Countach

BMW discussing supercar collaboration with McLaren

BMW is reportedly considering a new halo supercar. But rather than go it alone, word has it that the Bavarian automaker is discussing a potential partnership with McLaren to make the idea a reality. This according to Britain's Car magazine, which suggests that negotiations are well underway. The proposal would see the BMW supercar based on the same architecture that will to underpin Woking's P16 project that's set to replace current 650S. Rather than use the 3.8-liter twin-turbo V8 that McLaren developed together with Ricardo, the Bimmer version would use Munich's own engine: a 4.0-liter V8 with quad turbochargers – two conventional spools and two more electrically driven chargers. Their combined effect would net an expected 750 horsepower. Further differentiations on McLaren's carbon monocoque architecture for use in the BMW would include custom bodywork, aerodynamics, and interior fitments to include a unique instrument panel. Production, however, would be handled at the McLaren Production Centre in Woking, to the tune of several hundred units per year. The project would take the place of several aborted programs undertaken internally at BMW. One called for an entirely unique supercar developed in-house, referred to internally as the M100. When that project was aborted so that BMW could concentrate on the i sub-brand, BMW's own skunkworks shifted its focus to developing a more performance-focused version of the i8, known by some as the i8 CSi. When that project was canned as well, discussions with McLaren commenced. It wouldn't be the first time BMW would outsource development of its own supercar, or even the first time BMW would collaborate with McLaren on such a project. Initial development work on the original M1 in the 1970s was undertaken by Lamborghini before being taken in-house. And, of course, BMW provided the engine for the legendary McLaren F1. Meanwhile McLaren performed a similar function for Mercedes-Benz with the SLR, demonstrating Woking's experience in building flagship supercars for German automakers. This latest project could suffer the same fate as the M100 and i8 CSi programs. But if it is approved, it could yield both coupe and convertible versions, with the first slated to surface at the Frankfurt Motor Show in 2017 and reach dealerships in 2019.