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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

2015 BMW X4 slides in on the diagonal starting at $45,625 in the US

If BMW has shown us anything, it's a knack for creating niches and expanding its product portfolio. Go back to the early '90s and it had essentially four models: the 3 Series, 5 Series, 6 Series and 7 Series. End of list. Since then, the Bavarian automaker has not only taken on Mini and Rolls-Royce, but has expanded its own range of models exponentially. You can chalk a big part of that up to crossovers, and another sizable chunk to giving existing models a different roofline and calling it something new. What we have here is a prime example of both.
Previewed in concept form the better part of a year ago at the Shanghai Motor Show, the slantback version of the X3 (and the baby brother to the X6) is now here in full production guise. Mechanically it's essentially the same as the new X3 on which it's based, but amps up the "sport" at the expense of the "utility" part of the SUV equation.
BMW will undoubtedly offer a wide range of powertrain configurations in markets around the world, but back in the United States it'll be offered in two specs: the X4 xDrive28i, packing a 2.0-liter inline-four with 240 horsepower and a $45,625 sticker price (including destination), or the X4 xDrive35i with the 300hp 3.0-liter six and a $48,925 MSRP. Either way, you're getting an eight-speed automatic and all-wheel drive.

BMW reveals updated 2016 Alpina B6 xDrive Gran Coupe

Do you dig the BMW M6 Gran Coupe, but really wanted one with all-wheel drive? We can hardly blame you, considering how well it held up against the Nissan GT-R and Bentley Continental GT in the Australian Outback on a recent episode of Top Gear, despite the disadvantage on driven-wheel count. But that, you see, is where Alpina comes in. The "other M division" offers the a twin-turbo 6 Series Gran Coupe with four-wheel traction – even here in the US – and it's just been upgraded. The 2016 BMW Alpina B6 xDrive Gran Coupe packs a 4.4-liter twin-turbo V8 engine, just like the M6. But whereas the previous B6 packed less power than its factory counterpart, the new one surpasses it. Thanks to a boost by 60 horsepower and 50 pound-feet of torque, the B6 now cranks out 600 hp and 590 lb-ft – which rather impressively bests the M6 by 40 hp and 90 lb-ft. Plus it's driven to all four wheels. The manufacturer says that's good for a tenth of a second off the 0-60 time, now quoted at 3.6 seconds, with a top speed pegged at 200 miles per hour, making this the fastest Alpina ever offered. The 2016 B6 also benefits from new headlamps, upgraded brakes and reshaped aerodynamic elements, but it's mostly the power boost that makes this the quickest Alpina off the line in the company's history. Related Video: THE NEW BMW ALPINA B6 XDRIVE GRAN COUPE Enhancements for 2016 model year deliver more power and refinement than ever. Woodcliff Lake, N.J. –February 11, 2015... The new 2016 model year BMW ALPINA B6 xDrive Gran Coupe gains subtle BMW enhancements and benefits in particular from the results of continuous development by ALPINA. The four-door Gran Coupe, already widely recognized for aesthetic beauty and impressive driving performance, raises the benchmark with exciting new details. The new BMW ALPINA B6 xDrive Gran Coupe will become available to order starting in March 2015, with US deliveries slated to begin at BMW Centers in June. Pricing will be announced closer to the on-sale date. The BMW ALPINA B6 xDrive Gran Coupe is available as a special-order vehicle with capacity-limited production underscoring its exclusivity. The B6's body is manufactured in the BMW 6 Series factory (Plant Dingolfing) and hand-finished with the remaining ALPINA components at the ALPINA factory in Buchloe, Germany. The hand-finishing sequence at ALPINA increases the production lead-time by approximately two weeks.