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Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

BMW will show Mini EV concept at Frankfurt

A month ago, BMW announced that it would electrify all its brands and model lines, including the Mini hatchback. A forthcoming full-electric Mini will enter production in 2019 at the Mini plant in Oxford, England, where the production line would join a German-built electric drivetrain with a British-built body. BMW notes that this will happen exactly 60 years after the original Mini hit the streets. View 5 Photos As the 2017 Frankfurt Motor Show is upon us, BMW has introduced the concept version of the aforementioned electric Mini. The manufacturer says the color scheme chosen for the concept matches the previous electrified Mini, the experimental Mini E of 2008. That car was produced in a trial run of 600 units, and it provided BMW with valuable data as it was developing the i3 model, currently on the market. The Mini Electric Concept is powered by a lithium-ion battery, but no numerical specifications or range figures have been announced. It will be interesting to see whether the driving fun inherent to Minis can be translated, as a battery electric vehicle will undoubtedly be heavier than a fossil-fuel hatchback. The closed front grille stands as testament for doing without pistons or a need for engine cooling. Related Video: Related Gallery MINI Electric Concept Image Credit: BMW Green Frankfurt Motor Show BMW MINI Technology Emerging Technologies Hatchback Concept Cars Electric Frankfurt 2017

BMW increases i3 price by $1,075 for 2015

The BMW i3 did well in its first year on the market, selling 6,02 units in the US and 16,052 units worldwide. For 2015, it gets total price increase of $1,075, partially reflecting new standard equipment that was formerly an option and a bump in its destination cost. The 2014 starting price of $41,350 becomes $42,400 for 2015, an extra $1,050, and the destination increase of $25 to $950 makes the out-the-door price $43,350. The range-extended model goes up by the same amount, from $45,200 last year to $46,250 this year. After destination, it's $47,200 out the door. For 2015, DC Fast Charging is included, no longer a $700 option, thanks to the expansion of the fast-charging network through a collaboration between BMW, Volkswagen and Chargepoint. Beyond that, satellite radio and heated seats migrate to the standard features list. We have a feeling none of this will hurt the plug-in car's sales momentum this year. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Green Car ReportsImage Credit: Copyright 2015 Sebastian Blanco / AOL Green BMW Car Buying Hatchback Electric Hybrid