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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Behind the Scenes of BMW's 'Drift Mob,' Part 2 [w/video]

After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic circle to see the stunts performed midway through the day to observe for a couple of hours.
The undertaking is massive, with multiple cameras set up, scores of crew members, a helicopter filming from above, a rigged pickup for car-to-car shots, sidewalks lined with security and plenty of curious onlookers, and oh, yeah, a major intersection of a top world city shut down for an entire weekend.
The five drifting legends are nestled in their identical red BMW M235i coupes, which have been modified with special handbrakes but essentially nothing else you can't get on a stock version, and are listening to direction from director Mic Rodgers and stunt coordinator Riley Harper. We're basically given free rein of the set, to shoot the cars, the drivers, and at one point, even hopping in with Yoshihara for one of the admittedly more tame stunts. Even then, the g-forces are so severe that they flip our cameraphone's video recording from landscape mode to portrait. Yes, this is a pretty cool day to be reporting on cars, and as we said during our first installment of our behind the scenes coverage of Drift Mob, we're honored to be the only US media outlet here to tell the tale.

Recharge Wrap-up: BMW integrates EV charging into streetlights, EV Fleet debuts electric pickup

BMW has unveiled prototypes of LED streetlights that also serve as EV charging stations. "Light and Charge is a simple and innovative solution to naturally integrate a reliable network of charging stations in the city," says BMW's Peter Schwarzenbauer. Connected to the ChargeNow network, they're simple to use, and would be readily available when tied to the lighting infrastructure. The two prototypes are currently in use at BMW World, with a pilot project planned for Munich in 2015. Read more at Green Car Congress, or in the (translated) press release below. The Renewable Fuels Association (RFA) is accusing retailers of price gouging E85 to discourage its use. An RFA study found that retailers in St. Louis were marking up E85 as much as a dollar, roughly twice as much as the markup on regular gasoline. "Sneaky E85 pricing strategies ultimately give oil refiners the opportunity to wrongly claim that consumers are 'rejecting' E85," Says RFA president and CEO Bob Dinneen, "and it gives them an opportunity to claim they can't comply with Renewable Fuel Standard (RFS) requirements above the so-called 'blend wall.'" Read more at Biofuels Digest. Charlotte-based EV Fleet has announced the Condor electric pickup (pictured). The vehicle-to-grid-ready Condor has a 1,000-pound payload capacity, and can travel over 100 miles on a single charge. The company plans to build 300 trucks a month when it revs up production next year, with sales targeted toward fleet managers. See the EV Fleet Condor in the video below, read more at Treehugger, or visit EV Fleet's website to learn more. Here's a bold claim. Mutual fund manager Ron Baron says that every home will have a Tesla vehicle in 25 years. The financial guru, well regarded for his predictive stock strategies, is confident about the long-term outlook for the electric carmaker. He feels that Tesla is far ahead of the electric car game compared to other automakers like BMW, whom he believes will end up switching focus from internal combustion to electric powertrains. Read more at ValueWalk. BMW Group presents innovative street lighting with integrated charging station for electric vehicles. Munich. As part of the Eurocities conference in Munich, discuss in from 5 to 8 November 2014 more than 500 representatives of major European cities on pioneering infrastructure projects, the BMW Group presents the prototype of a highly energy efficient street lighting that is both charging station for electric vehicles.