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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW Shanghai: Driving in mega cities, designing the future and more

The BMW enclave is a suitable mix of high-tech and throwback cool.
A few days before the Shanghai Motor Show kicked off, we were part of an international group of media that was invited to have a look at the BMW Designworks Shanghai Studio and ConnectedDrive Lab facility. The building that BMW found to house its Chinese think tank is in a lovely part of Shanghai known as the former French Concession. The late 1890s and early 1900s French architectural style, brick-paved streets and tree-lined spaces feel a world apart from the ultra-modern heart of Shanghai, and the BMW enclave is a suitable mix of high-tech and throwback cool.

Recharge Wrap-up: Nissan and Endesa launch V2G project; BMW denies Apple will use i3

Nissan and Endesa will work together to deliver a mass-market vehicle-to-grid (V2G) system. The technology would allow users to charge their vehicle during off-peak hours, and sell energy back to the grid during periods of high demand. The two companies are looking to launch V2G technology in Europe, as well as exploring second-life projects using retired EV batteries for stationary energy storage. V2G allows users to lower the cost of ownership of their EV, and also helps stabilize the grid, particularly in countries that use a large amount of renewable energy. Endesa will demonstrate its V2G technology system in Madrid on March 12. Read more from Nissan. BMW denies reports that Apple will build a car based on the i3. German magazine Auto Motor und Sport said that such a deal was in the works, and that the Apple car could be sold by Apple and serviced by BMW. "We are in regular talks with companies from the IT and telecommunications sector, including Apple, concerning topics like connected vehicles," says BMW. "Developing or building a car is not a topic of these discussions." Anonymous sources say that Apple could have a car available for production in 2020. Read more at Automotive News Europe. BluepointLondon will take over the management of 60 EV charging stations from Transport for London. The 60 chargers are in the boroughs of Southwark and Sutton, and Bluepoint expects to take over management of charging infrastructure in other London boroughs as well. "A better maintained and more extensive charging infrastructure will mean more drivers are able to use electric vehicles and join the early-adopters who are already helping London reach lower emissions level," says BluepointLondon Director Christophe Arnaud. "We are very excited to be playing our part." BluepointLondon aims to manage 6,000 charging points in London by 2018. Read more in the press release below. Efficient Drivetrains, Inc. (EDI) offers plug-in hybrid conversions for GM light-duty trucks. The PHEV drivetrain offers all the performance of the original model, but reduces consumption and emissions by as much as 80 percent. It offers 30 to 40 miles of all-electric range plus enough energy to act as an idle-free power supply for tools and the like without depleting range. The EDI drivetrain can even be used to charge other EVs. Says EDI's Charlie Travis, "The light duty truck class is an important and high-volume vehicle category for fleet owners.