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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW i3 configurator is so advanced it's replaced trim levels

BMW's electric i3 is slowly marching its way to dealers. It might not be happening quite fast enough for customers, though. For you anxious individuals, head over to the BMW consumer website and build your ideal i3 in the new configurator.
Before we talk about all the stuff this build tool can do, we need to address the naming of BMW's trim levels for the EV hatchback. The 328i, for example, is available in Sport Line, M Sport Line and Luxury Line. That's good; it makes sense. The i3, though, has Giga World, Tera World and Mega World. Seriously. We've no idea what BMW was thinking when it came up with this (this is the same company that regularly uses the phrase "Sport Activity Vehicle," so...).
Silly names aside, let's try and translate where each trim fits in. The Mega World is the base trim. The Giga, at $1,700, adds stylish leather-and-wool seats in a clean two-tone color scheme, along with 19-inch wheels and a leather-covered IP. The Tera World demands $2,700, but makes up for it with its own 19-inch wheels and a full leather interior. Both lines (worlds?) add satellite radio and eucalyptus wood trim.

BMW i3 wait list grows to six months

This could make one real expensive decision a little easier to make. The latest official word is that BMW remains undecided if or when it will expand its sub-brand of i plug-in vehicles beyond the i3 and i8, but the i3 city EV has certainly struck a chord in Europe. Citing BMW executive Ian Robertson, Automotive News Europe reports that the German automaker is running a six-month wait list for the i3, which started sales in Europe in November. Bimmer has taken about 11,000 orders globally, and about 1,200 of those are from the US, where the car will debut in May. BMW executive Harald Krueger recently said that the German automaker will hold off on making plans to broaden the i sub-brand until more sales results come in. That said, BMW has trademarked all of the single-digit "i" names from i1 through i9, so should these EVs remain popular, BMW has room to grow. We won't be surprised if we do see more vehicles, since BMW North America chief Ludwig Willisch is already on record as saying the US demand for the i3 will likely exceed supply this year. For a taste of why, check out our first drive here. Featured Gallery 2014 BMW i3 View 107 Photos News Source: Automotive News - sub. req. Green BMW Electric ev sales wait list