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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

Watch man destroy his M6 'lemon' with a sledgehammer and ax

Just to be clear, the owner of this BMW M6 isn't ready for another one. He and his friend destroyed the V10-powered coupe in anger at the entrance to the Frankfurt Motor Show in a decidedly public fashion. Bild and GT Spirit report that the owner was angry over mysterious quality and reliability issues that he claims BMW wasn't able to fix. What we have here, folks, is claimed to be a very expensive lemon.
As the story goes, owner Pourmohseni Hadi bought the 2007 M6 in 2008, and five years later, he is still complaining about mysterious vibrations, rattles and severe jolts during gear changes - the latter he says have caused passengers to become nauseous. The car was taken to several BMW repair shops in Italy and Hadi says he he has written a letter to the automaker about his issues, but the car was never fixed and the letter unanswered, he claims. What we don't know is how many miles the car has been driven and when all these problems started happening. The situation reminds us of a certain Lamborghini Gallardo from a couple years back.
While we understand Hadi's frustration, perhaps an M6 just doesn't suit his tastes. After all, we'd be lying if we said a perfectly functioning M6 of this generation wasn't bumpy over uneven surfaces and wouldn't make some passengers nauseous, with its stiffly sprung suspension and dizzying 500-horsepower V10. Anyone wanna bet his M6 was equipped with one of BMW's notoriously abrupt SMG single-clutch gearboxes?

BMW i3 to start at $41,350*

With a week to go before the global debut of the BMW i3, BMW has announced pricing for its first-ever production electric vehicle. The all-electric version of the i3 goes on sale in the second quarter of next year with a starting price of $41,350 (*not including $925 for destination nor any applicable government tax credits).
Some of the pricing elements for the i3 that BMW continues to withhold are the cost of the model using a gasoline motorcycle engine as a range-extending generator, or that of the DC Fast Charge option. This latter feature will allow the i3's depleted lithium-ion battery pack to get an 80 percent charge in just 20 minutes; for comparison's sake, the DC quick charge feature is a $750 option on the 2014 Chevy Spark EV.
Sure, we've already driven the BMW i3, but the production version of the BMW EV - promising the interior space of a BMW 3 Series - will be unveiled next week at simultaneous ceremonies in New York, London and Beijing. Scroll down for BMW's brief press blast regarding its upcoming i3.