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BMW sees shortage of crossovers in the United States

BMW of North America CEO Ludwig Willisch is anxious to get the Bavarian brand's $1-billion upgrade at the Spartanburg, SC, factory done because the automaker can't keep up with demand for its crossovers. The expansion should boost total capacity there to 450,000 units a year and support production of the upcoming X7. Still, Willisch would love to have more crossovers as soon as possible. "That is a constant battle now, to get more X3s and X5s," he said in an interview about the company's future in North America to Automotive News. If they the supply were available, Willisch predicts he could sell at least another 10,000 of the CUVs. Willisch sees getting the X7 on the market as a big win for the brand, too. "We were able to convince the company that this is exactly what we need in the United States," he said to Automotive News. However, there is a bit of a wait. The model rides on BMW's next-gen platform, and is at least two years away from challenging the Land Rover Range Rover and Mercedes-Benz's renamed GLS-Class (previously the GL-Class). The fullsize CUV reportedly shares development with Rolls-Royce and might offer the best interior of any model bearing the blue and white roundel. The boss also talked about other future product plans for this continent. For example, Willisch reiterated BMW will not bring the 2 Series hatchbacks here, citing a lack of a market for them. There will be plenty more plug-in hybrids available at dealers, though. Due to "legal requirements" and popularity, Willlisch says PHEV versions will be offered throughout the lineup by 2017. Although, the i sub-brand will stick with the i3 and i8 through that time.

BMW teases 3.0 CSL Hommage concept

If you're a fan of the Batmobile (no, not that Batmobile), we've got good news for you. BMW is building a concept that pays tribute to the original 3.0 CSL, and it's being unveiled at the Concorso d'Eleganza Villa d'Este on May 22. Judging by the teaser image pictured here, it's going to be hot. According to BMW, the Hommage concept "is a nod to the engineering achievement exemplified by the BMW 3.0 CSL in its lightweight design and performance." Furthermore, the automaker says this concept will have "striking air deflectors, powerful wheel arches and a prominent roof and rear spoiler." The main focus of the car is lightness, and BMW trumpets the use of weight-saving materials both inside the cabin, as well as throughout the bodywork. That's all we know right now, but we expect good things. After all, BMW stunned us with its M1 Hommage concept a few years ago. Here's hoping the iconic CSL's throwback is just as good. BMW 3.0 CSL HOMMAGE. MOTOR SPORT WITH AN ELEGANT CHARACTER. Munich/Cernobbio. On 22 May 2015, the BMW Group will unveil the new BMW 3.0 CSL Hommage to the global public for the first time at the Concorso d'Eleganza Villa d'Este. This model is the BMW Design Team's tribute to the BMW 3.0 CSL, a timeless classic and iconic BMW Coupe from the 1970s. The BMW 3.0 CSL Hommage is a nod to the engineering achievement exemplified by the BMW 3.0 CSL in its lightweight design and performance. The Hommage draws on the character of the earlier model and endows it with cutting-edge materials to translate it into the present in a new and exciting guise. Exclusive, confident, athletic: the exterior design. The design of the BMW 3.0 CSL Hommage exudes sheer dynamics, with the body framed by striking air deflectors, powerful wheel arches and a prominent roof and rear spoiler. The stretched flanks serve as an elegant counterpoint to the distinctly sporty front and rear end. Subtle and finely sculpted surfaces convey dynamics and exclusivity, while the extensive use of carbon fibre for the lower section highlights the car's systematic lightweight design concept. Elegant purism: the interior design. The rigorously pared-down interior of the BMW 3.0 CSL Hommage renders its lightweight concept not only visible but tangible as well. All the elements in the cabin are absolutely essential and each constituent has a high-quality structural or driving-related function.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.