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Auto blog
BMW Films are on the way back [w/videos]
Mon, 17 Feb 2014The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.
Recharge Wrap-up: No Tesla Gigafactory deal with California, BMW i3 recalled
Thu, Sep 4 2014Before the Nevada announcement was hinted at, a deal to incentivize a Tesla Gigafactory in California fell through. Tesla was looking for around $500 million in incentives, which the California Governor's Office of Business and Economic Development was willing to offer in tax breaks along with making the permit and environmental processes easier. According to Senator Ted Gaines, there still remained "a gap between what Tesla wanted and what California was willing to offer," the contents of which were undisclosed. California could still be chosen for another of Tesla's battery plants, should those ever materialize. Read more at The Desert Sun. The California Air Resources Board (CARB) will consider allowing a bit of compliance flexibility to its Zero Emission Vehicle (ZEV) regulations for some automakers. CARB will hold a hearing to discuss giving intermediate volume manufacturers (IVMs) - carmakers that do between 4,501 and 60,000 new vehicle sales in the state - some leniency catching up to the larger manufacturers when it comes to clean vehicle production. The ZEV regulation changes take into account the amount of revenue IVMs have available for developing the cars, particularly plug-in hybrids. Read more at Green Car Congress or see the notice from CARB here. Certain units of the BMW i3 are subject to an airbag recall. For cars built March 31, 2014, the passenger airbag inflator may have been assembled incorrectly, which could keep it from deploying when needed. Owners will be notified by BMW, and the problem will be fixed for free. The recall also affects certain 2014 Mini Cooper models. Learn more at the NHTSA website. The Renault-Nissan Alliance is providing 200 electric vehicles to telecommunications company Orange in France. The cars, which will include the Nissan Leaf, Nissan e-NV200, Renault ZOE and Renault Kangoo ZE, will be used mostly for carsharing. Through the program, Orange employees can book a car for work or personal travel using a smartphone. The Alliance will also help Orange install charging stations for the new cars. The addition of the EVs to the fleet will help Orange achieve its goal of reducing its carbon footprint by 20 percent by 2020. Read more in the press release, below. Jianghuai Automobile Company (JAC) is delivering its first 100 EVs to the US. The shipment is part of a larger order of 2,000 cars to be sold by GreenTech Automotive in the US market. Read more at ECNS.
BMW shows 670-hp plug-in 5 Series GT concept
Sat, Dec 6 2014BMW quietly revealed a 5 Series GT concept earlier this week at an event in France, and it sports a plug-in hybrid powertrain capable of a whopping 670 horsepower. Think the upcoming Model X crossover from Tesla sounds good? BMW has something that might be just as enticing for eco enthusiasts who like their cars to be green and mean. BMW quietly revealed a 5 Series GT concept earlier this week at an event in France, and it sports a plug-in hybrid powertrain capable of a whopping 670 horsepower. That's right, a hybrid BMW hatch-crossover with more estimated power than the 2015 Chevrolet Corvette Z06. BMW's setup is called "Power eDrive," and it uses a 20-kilowatt-hour lithium-ion battery pack that provides juice for two electric motors; they work with a 2.0-liter turbocharged four-cylinder engine. This 5 Series GT would be able to travel for 62 miles under electric power. The prototype shows the high-performance potential of the system, but the 5 Series GT is "purely a concept," BMW spokesman Julian Arguelles told Autoblog. The GT made its global debut alongside plug-in versions of the 3 Series and X5. They used more basic eDrive systems with one electric motor teamed with a turbo four cylinder. BMW revealed the prototypes to illustrate its plans to increase production of plug-in hybrids. Its goal is to add plug-in variants to all of its "core-brand models," though specifics and timing are unclear. BMW Group Media information 1. BMW Group Innovation Days 2014: New drive technologies. (Introduction) The recently launched BMW i3 and BMW i8 are the first zero-emission vehicles in the premium segment, being designed respectively as dedicated all-electric and plug-in hybrid models. Their BMW eDrive technology promotes hallmark brand driving pleasure, while at the same time delivering major reductions in fuel consumption and CO2 emissions – all the way to zero tailpipe emissions when operating in all-electric mode. This is BMW Efficient Dynamics taken to its logical conclusion. For more than 15 years, the Efficient Dynamics strategy has inspired and shaped the development of new models across all the BMW Group brands, resulting in the development of highly efficient vehicles that combine dynamic performance with intelligent energy management. Today, thanks to Efficient Dynamics, the BMW and MINI brands offer premium models that set benchmarks in their respective segments in terms of their exceptional balance of performance and fuel economy.