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BMW predicts 2 Series Active Tourer will have 75% conquest rate

In the last few years, BMW has definitively proven that it wasn't a slave to its legacy. In the US, the 3 Series was generally associated with smooth, flat-six engines, but the Bavarian brand dropped a four-cylinder turbo into it. The company was also known for its sports sedans, and it went green with the i3 and i8. Now, rear-wheel drive is off the table as defining its vehicles, as well. With the imminent launch of the 2 Series Active Tourer, the Bavarian's models are going front drive and opening up themselves to a whole new group of customers, so the thinking goes.
"We are expecting the Active Tourer will have a conquest rate of around 75 percent," said Frank Niederlaender, a BMW product manger, to Automotive News Europe. If you're not hip to the lingo, that means three quarters of the hatchback's buyers would come from other brands - an impressive figure, if accurate.
When it hits the road, the 2 Series Active Tourer will be the first BMW-branded vehicle to use the company's UKL front-wheel drive platform, already on the current Mini Cooper. The roomy hatchback is aimed at young families looking for a car that is luxurious but can still tote around the tots. It launches in Europe in September to compete against similar models like the Mercedes-Benz B-Class, but the Bimmer isn't crossing the Atlantic to the US until early 2015, according to ANE.

BMW M boss denies supercar collaboration with McLaren

The first time there was a McLaren Honda Formula 1 team, McLaren did some moonlighting with BMW on a supercar for all time, the F1. It just so happens that McLaren Honda is a thing again, and Car magazine recently ran a piece saying McLaren and BMW would get back together on another hopped-up coupe with roughly the same working agreement as before: BMW supplies a screaming V8, McLaren builds the body to go around it. Only this time the car would be a BMW model, not a McLaren, and be BMW's version of the next-generation McLaren 650S. The Car piece said that BMW head of R&D Klaus Frolich first got in touch with McLaren nine months ago, however, the head of BMW's M division, Frank van Meel, said he doesn't know anything about it. Mentioning every BMW exec referred to in the story, van Meel told Australia's Motoring, "I haven't had a phone call, [CEO] Harald Kruger hasn't had a phone call, and Klaus Frohlich hasn't had a phone call." The Car story said the reason BMW hasn't done a conventionally powered exotic recently is that former CEO Norbert Reithofer didn't want anything to eclipse the i8, the i brand, and the eco credentials the brand is charged with promoting. Changes in the executive suite – new CEO, new M boss, new R&D chief – were thought to meant changes in approach. Not according to van Meel, who gave those same i brand reasons to Motoring as then reasons BMW has no interest in a 750-horsepower, quad-turbo coupe. On top of that, after spending billions to move the game forward with in-house carbon fiber technology, van Meel asked, "I don't understand why we would need to work with McLaren for a supercar anyway. All of the technologies the story suggested are technologies that are core competences here at BMW and at M. Nobody in the world is more advanced with carbon-fibre than we are." The extent of the denial is so detailed that we're inclined to believe BMW on this one; cover stories usually stop at curt phrases like "We have no knowledge of that" or "We don't comment on future product." So you can put away your dreams of a McLaren F1 Part Two. For now. Related Video:

MW's new Driftmob video shows the M235i like you've never seen it before

Last month, we went behind the scenes of the filming of BMW's new Driftmob, web video, bringing you one post from the practice sessions, and another from the shoot itself, which took place in an enormous traffic circle in Cape Town, South Africa. Today, BMW has launched the final version of Driftmob, and it's pretty damn cool.
The plot is pretty simple: just like a flashmob, in which people invade a location and perform choreographed dances to music, much to the delight of surprised onlookers, the "driftmob" features a quintet of red M235i coupes that take over a traffic circle and perform choreographed dances - sideways - to the delight of onlookers. The only differences are that, in this case, the onlookers are mostly paid extras (though there were many unwitting passersby that joined the crowd at times) and the only music is a constant squealing of tires-a sweet song if we ever heard one. Then, after about two minutes of tire-smoking shenanigans, the coupes vanish.
As promised, we will have a more detailed, behind the scenes story about the filming of the video, including insights from Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald, the five guys who executed these remarkable stunts. Meanwhile, we hope you enjoy the short flick.