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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW confirms new Mexican plant

After over a year of speculation, BMW is finally officially announcing that it's building a factory in Mexico. The new plant will cost the German automaker roughly $1 billion US and will have a capacity of about 150,000 vehicles a year when complete. However, production won't begin there until 2019.
The new factory is being built near the city of San Luis Potosí, Mexico, with plans to employ about 1,500 people. Unfortunately, BMW is still mum about which models it's producing south of the border. Earlier rumors indicated the possibility of the 3 Series, 1 Series and maybe even Mini models there.
BMW says Mexico's multiple free trade agreements are a major factor in the choice of location of the plant. They make it possible for the automaker to ship models more cheaply to North America, parts of South America and the European Union. "The Americas are among the most important growth markets for the BMW Group. We are continuing our strategy of 'production follows the market,'" said Harald Krueger, the board's head of production, in the company's official announcement.

BMW plugs in new X5 xDrive40e PHEV crossover

BMW broke with its own convention when it rolled out the original X5 back in 1999, and did it again when it launched the i3 and i8 plug-in hybrids in 2013. Now it's bringing the two together with the reveal of the new X5 xDrive40e. Based on the third-generation F15 model and previewed by the X5 eDrive concept at the 2013 Frankfurt Motor Show, the X5 xDrive40e is the first PHEV from the core BMW brand. Its hybrid powertrain pairs a 2.0-liter turbo four (itself good for 245 horsepower and 258 pound-feet of torque) to an electric motor integrated into the eight-speed automatic transmission (contributing another 113 hp and 184 lb-ft) for a total combined output of 313 hp and 332 lb-ft. That makes it more powerful by both counts than the six-cylinder X5 xDrive35i (though considerably less so than the V8-powered xDrive50i), giving it a quoted 0-62 time of 6.8 seconds and an electronically limited top speed of 130 mph. But it can travel up to 19 miles on electric power alone, at which top speed is limited to 75 mph. BMW has mounted the 9-kWh lithium-ion battery pack underneath the luggage floor, limiting cargo capacity to between 17.65 and 60.7 cubic feet, depending on how you set up the rear seats. An adaptive suspension keeps it all on an even keel, with power transmitted to all four wheels through a permanent all-wheel-drive system. An M model it is not, but the Bavarian automaker will offer it with an M Sport package. Full details on pricing and availability have yet to be announced, but the X5 xDrive40e is set to hit European dealers in the fall. The BMW X5 xDrive40e The first plug-in hybrid production car from the BMW core brand is a Sports Activity Vehicle. Permanent all-wheel drive and the BMW EfficientDynamics eDrive technology endow the BMW X5 xDrive40e with sensational sportiness and supreme poise on the one hand and outstanding efficiency on the other. With a total system output of 230 kW/313 hp generated by a four-cylinder petrol engine with BMW TwinPower Turbo technology and a synchronous electric motor, the BMW X5 xDrive40e achieves a combined fuel consumption of 3.4 – 3.3 litres per 100 kilometres (83.1 – 85.6 mpg imp) and a combined electricity consumption of 15.4 – 15.3 kWh over the same distance. CO2 emissions come in at 78 – 77 grams per kilometre (figures according to EU test cycle for plug-in hybrid vehicles, may vary depending on the tyre format specified).