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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW-Toyota joint sports car project is on like Donkey Kong

It's official - there will be a jointly developed sports car from BMW and Toyota. While the two auto giants signed a Memorandum of Understanding that pledged to pursue "joint development of architecture and components for a future sports vehicle" back in June of 2012, in the interim, it has remained unclear how those plans had been progressing. BMW has finally officially confirmed that the German and Japanese manufacturers will be codeveloping a pair of sports cars in addition to pursuing other disciplines including fuel cell systems and lightweight technologies.
"We have agreed on a joint architecture for a sports car. What is important is that there will be two different vehicles that are authentic to the two brands," BMW Development Chief Herbert Diess told Germany's Frankfurter Allgemeine Zeitung, Reuters is reporting. This is a very, very big step for both brands, but now the speculation can officially begin as to what the products of this agreement will look like.
There's ample reason to believe that the BMW-Toyota tie up will result in a Supra successor based on comments made by the chief engineer of the GT86/FR-S program, Tatsuya Tada, back in August. Follow that with a rumor from earlier this month that Toyota could debut a Supra concept car at the upcoming Detroit Auto Show later this month, and we could be seeing the fruits of this partnership sooner rather than later.

2014 BMW 740Ld xDrive does diesel in a big way

Slowly but surely, BMW is expanding its lineup of diesel-powered models here in the United States. In addition to the 328d sedan and wagon, 535d sedan and X5 xDrive35d crossover, we now have this, the BMW 740Ld xDrive (not to mention the refreshed 2015 X3 xDrive28d that also makes its debut here in Chicago). As its name - and the photos above - suggest, this means BMW is offering diesel power in its flagship, long-wheelbase 7 Series sedan, set to directly compete with the likes of the excellent Audi A8 TDI.
Under the hood is BMW's familiar 3.0-liter turbocharged diesel inline-six, delivering 255 horsepower and 413 pound-feet of torque, all of which is sent to the road via the company's xDrive all-wheel-drive system and ZF eight-speed automatic transmission. That torque thrust is available straight away from 1,500 rpm, and BMW says the 740Ld xDrive will sprint to 60 miles per hour in a very respectable 6.1 seconds. Official fuel economy estimates haven't been released yet, but we expect the car to net highway fuel economy ratings in the mid-30 range.
The 740Ld xDrive arrives in BMW showrooms this spring, priced from $82,500, not including $925 for destination. We're pretty stoked to drive it. But in the meantime, have a look at fresh images of the big sedan live from the Chicago Auto Show, above.