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Xcar checks if BMW's i8 offers moves as electrifying as its looks

If you were to plot the general opinion about hybrids since their introduction among auto enthusiasts, the resulting graph would likely be shaped somewhat like a "V." In the beginning interest was high, simply due the novelty of these new powertrains, then the line would gradually fall as the models got the stereotype of being boring commuters. Today, though, things might be back on the upswing. Vehicles like the McLaren P1, Porsche 918 and BMW i8 are showing that a hybrid doesn't have to be synonymous for dull. In its latest video, Xcar Films aims to find out if BMW's electrified sports coupe actually earns the brand's old moniker as the ultimate driving machine.
While the focus here is on what the i8 is like behind the wheel, one of the main highlights for the viewer is the interesting ways that Xcar shoots the BMW. It's not necessarily a beautiful vehicle, but seeing it in motion reveals all sorts of little intricacies that still photos don't pick up. For example, our eye catches the flying buttresses and little crevices scooped out of the corners when we get a look at the rear. It's just a fun car to look at.
With its 1.5-liter, turbocharged, three-cylinder engine and electric motor, the i8 positions itself as the future of automotive performance. But its intriguing looks and cutting-edge use of carbon fiber would be wasted if the coupe didn't drive well. We won't spoil the final verdict, though, you'll have to watch the video above.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW will show Mini EV concept at Frankfurt

A month ago, BMW announced that it would electrify all its brands and model lines, including the Mini hatchback. A forthcoming full-electric Mini will enter production in 2019 at the Mini plant in Oxford, England, where the production line would join a German-built electric drivetrain with a British-built body. BMW notes that this will happen exactly 60 years after the original Mini hit the streets. View 5 Photos As the 2017 Frankfurt Motor Show is upon us, BMW has introduced the concept version of the aforementioned electric Mini. The manufacturer says the color scheme chosen for the concept matches the previous electrified Mini, the experimental Mini E of 2008. That car was produced in a trial run of 600 units, and it provided BMW with valuable data as it was developing the i3 model, currently on the market. The Mini Electric Concept is powered by a lithium-ion battery, but no numerical specifications or range figures have been announced. It will be interesting to see whether the driving fun inherent to Minis can be translated, as a battery electric vehicle will undoubtedly be heavier than a fossil-fuel hatchback. The closed front grille stands as testament for doing without pistons or a need for engine cooling. Related Video: Related Gallery MINI Electric Concept Image Credit: BMW Green Frankfurt Motor Show BMW MINI Technology Emerging Technologies Hatchback Concept Cars Electric Frankfurt 2017