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BMW tests M Lap Timer App with M4 Coupe at Brands Hatch

The 2015 BMW M4 looks to include all the necessary ingredients to offer dynamite driving experience. It's an M car after all. But in today's constantly connected world, the experience of hurtling a car around a track isn't always enough.
We want data, and while there are some solid telemetry apps available for smartphones (notably Harry's GPS LapTimer), manufacturers have been a bit slower to develop their own dedicated mobile telemetry trackers for their performance cars. With the new M4, though, BMW is taking the plunge, allowing drivers to track their lap progress through a new app, creatively called the M Lap Timer.
To show off the program, BMW has recruited touring car racer Andy Priaulx to perform a fast lap in an M4 at the UK's Brands Hatch circuit. The accompanying video doesn't do much to show off the app in action. Rather, it give us a stylized look at the metrics as Priaulx hustles BMW's hottest 4 Series coupe around the circuit.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

Take a look at the shocking Rolls-Royce Next 100 concept

Rolls-Royce showed off its Vision Next 100 concept today in London, giving a look at what its vehicles might look like a century years from now. Each BMW brand will show its own concept this year; BMW's Vision Next 100 concept was an interesting mix of textile-like patterns with stretchy fenders and a very 2010s four-door coupe shape, but this Rolls-Royce concept looks more like a luxury version of a World Solar Challenge racer. The car's official title is 103EX, following the convention of recent Roller concepts. Whereas its BMW counterpart was perhaps a safe, predictable vision of the future, the Rolls is a striking vehicle and a big departure for the brand. Whether it works as a whole for you or not, it represents the kind of stylistic provocation that made ex-BMW stylist Chris Bangle a household name. While the early Bangle cars were extremely controversial, this Rolls concept is clearly the heir of his penchant for sharply creased character lines. Call the rocker panel crease flame surfacing if you want. The floating headlamps and blade-edged verticality of the fenders are classic Rolls: imposing and visually heavy, without necessarily being classically beautiful. The square, flat grille is, to my eyes, much less successfully integrated. It seems like Rolls had the perfect opportunity to evolve the trademark grille into something more contemporary. In 100 years, the brand will still need to lean on this sort of anachronism? That seems short-sighted. We'll have more on this concept from our man on the ground in London later today. Featured Gallery Rolls-Royce Vision Next 100 Concept View 27 Photos Design/Style BMW Rolls-Royce Coupe Autonomous Vehicles Concept Cars Future Vehicles Luxury