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BMW gearing up for Sochi Olympics with bobsled documentary [w/video]

BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

2021 Ram TRX, BMW 5 Series and the end of the Alfa Romeo 4C | Autoblog Podcast #657

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. They kick things off discussing the brand-new 2021 Ram 1500 TRX, discussing how it compares with its main rival, the Ford F-150 Raptor. They move on to the latest BMW 5 Series before a quick overview of the Buick Enclave. The podcast wraps up by saying goodbye to the Alfa Romeo 4C, which leaves the world after the 2020 model year. Autoblog Podcast #657 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving2021 Ram 1500 TRX 2021 BMW 540i 2020 Buick Enclave Other news Goodbye, Alfa Romeo 4C Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: