2007 Bmw 550 I on 2040-cars

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2014 BMW i3

A Purer Than Ever Sort Of Driving Pleasure
This all started back in 2007 when the megacity urbanization trend hit full stride and BMW began brainstorming the 2020 future of mobility. The product was thus originally called the BMW MegaCity vehicle. Then the 'i' division of BMW was officially born in 2011, and we have since been exposed to various "leaked" images and official prototype unveilings of both this i3 and the i8 eco sports car. The latter (called i12 in the halls of Munich) was originally called the Concept Vision Efficient Dynamics and presented as a diesel-hybrid.
The time is now upon us for the market launch of the plug-in i3 (called i01 internally). The wider motoring public already has its opinions and BMW is listening to all of them, so there's a bundle of nerves around these limited drives of the i3 for a select few members of the media, Autoblog included. We came to an airfield outside of Munich and were handed an i3 test car to drive around a set course filled with blue- and white-striped cones. BMW tech experts were everywhere and some of the discussions around the various technical displays even got a little heated.

2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

2013 BMW R1200GS and HP4 duel at Circuito de Almeria

The 2013 BMW HP4 is the track-ready version of the manufacturer's already mighty S1000RR, which puts the bike at the very tip top of the two-wheeled BMW food chain. The R1200GS, meanwhile, is intended to be a somewhat more utilitarian machine. Capable of conveying both rider and gear over vast distances and uncertain terrain, the big-boy GS is the Swiss army knife to the HP4's rapier. Or at least that's what we've always been led to believe. BMW recently rolled out some footage during a press launch that showed the R1200GS is actually no slouch when it comes time to sling around a road course.
The company threw both bikes on Spain's Circuito de Almeria for a little sparring match, and miraculously, the HP4 didn't just up and walk away from the R1200GS. From from it. Instead, the two stay tightly matched through most of the course before something surprising happens. We won't spoil the ending for you. Is it possible the rider on the HP4 still had some in reserve? Sure, but from the sound and look of things, neither bike was giving an inch. Check out all the video action below for yourself.