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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW i3 wins 2015 Green Car of the Year award

The popular little BMW i3 (popular in the US, at least) was named the 2015 Green Car of the Year at the Los Angeles Auto Show today. The award doesn't just take into account a car's green credentials but also its "availability to the mass market." While the i3 is a bit expensive, starting at $41,350, it is becoming available at BMW dealers across the country, which cannot be said about a lot of other new plug-in vehicles released these past few years. The other finalists this year were the CNG-powered Chevy Impala Bi-Fuel, the Audi A3 TDI, the Honda Fit and the VW Golf. The BMW i3 with range extender gets a fuel economy rating of 117 MPGe and 39 miles per gallon (in gas mode) with a 72-mile EV range. The EV-only version gets 124 MPGe combined (137 in the city and 111 on the highway) and has an EV range of 81 miles. Green Car Journal has handed out the award every year for ten years now, naming the Honda Accord Hybrid/Plug-In Hybrid the winner last year, the Ford Fusion models (plug-in hybrid and hybrid) in 2013, the Honda Civic Natural Gas in 2012 and the Chevrolet Volt in 2011. BMW i3 NAMED GREEN CAR JOURNAL'S 2015 GREEN CAR OF THE YEAR" Milestone Carbon Fiber Electric Car Wins the Auto Industry's Most Important Environmental Award at Los Angeles Auto Show LOS ANGELES, CA (November 20, 2014) – BMW's i3, an innovative electric car built with a lightweight carbon fiber passenger cell and an aluminum drive module, has been named Green Car Journal's 2015 Green Car of the Year®, which was announced at the LA Auto Show. Green Car of the Year® finalists also included the Audi A3 TDI, Chevrolet Impala Bi-Fuel, Honda Fit, and VW Golf. The Green Car of the Year® award is an honor widely recognized as the auto industry's most important environmental accolade. Green Car Journal, the leading voice in the intersection of automobiles, energy, and the environment since the publication's launch in 1992, celebrates the high-profile award's 10th anniversary at the L.A. Auto Show this year. "BMW's i3 is a milestone vehicle in many respects and illustrates the automaker's expansive vision of future motoring," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com.

Next-gen BMW 5 Series sedan spotted with production body, possible PHEV

The current BMW 5 Series is just a few years old since its 2009 debut, but the Bavarians are already preparing to put the model out to pasture. Here's our first glimpse at the production bodywork for the next-gen sedan after spotting the wagon version during testing – twice. While the cladding and swirling camouflage make specific details difficult to discern, it doesn't look like we should expect any massive changes in design language from the new model. The nose appears to dip a bit more at the tip of the front end, but otherwise there's no way to mistake this as anything other than a 5 Series. Squint hard enough at the front left fender and you can notice what seems to be a small door. Our spies think that this might be hiding the charging port for a plug-in hybrid version. While the styling doesn't appear to be changing much, the next 5er reportedly has a new platform underneath the skin that supposedly will help it shed around 220 pounds. The debut for this lighter but likely similar looking BMW is expected sometime in 2016.