2007 Bmw 525i, Salvage, Damaged, No Damage, Sedan on 2040-cars

Auto blog

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

Meet the inventor of the BMW 3 Series wagon

It's hard to imagine, but once upon a time, there were only two BMW 3 Series variants: the coupe and sedan. Back before gran coupes, convertibles and yes, even touring models were available, buyers could only get their 3 Series fix if it came with two or four doors and a fixed roof. Back in the mid '80s, BMW engineer Max Reisbock was having some trouble fitting his whole family into his four door. Rather than suck it up and buy a van, he picked up a wrecked 3 Series and got to cutting in a buddy's garage. Months later, he had the very first 3 Series Touring ever built.
At first, he kept the the car to himself, using it to haul friends and family around, but he eventually showed it off to his friends at work. When the BMW executives found out about his project, they called him up to take a closer look. After putting an eyeball on the car, they took it, copied his design, made a few tweaks and quickly rolled out the first production 3 Series Touring. How's that for validation? Check out the video below for Reisbock's story.