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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW unleashes new M4 racer on DTM

We may not get to enjoy the fruits of it all, but we're in the midst of a golden age in touring car racing around the world. In Northern Europe, rival local series have amalgamated into the Scandinavian Touring Car Championship. In the UK, the British Touring Car Championship is enjoying the largest and most diverse grid in its long history. In Australia, the V8 Supercars series has grown from a Holden vs. Ford battle to include challengers from Mercedes, Nissan and Volvo. And in Germany, the DTM championship has managed to lure BMW back onto the grid to open up the battle between Mercedes and Audi. All good things, in short.
Since returning to the Deutsche Tourenwagen Masters in 2012, BMW has won the drivers' title once and the constructors' title twice, proving the Bavarian manufacturer to be not only a suitable challenger to the two-horse race between its star- and ring-emblazoned rivals, but the dominant force in German tin-top racing. Now BMW is set to enter its third season since returning to the DTM, and this is the car with which it intends to do so.
Replacing the M3 DTM that has impressively won half of the DTM races it has contested over the past two years, BMW's latest racing car is made in the mold of the new M4 coupe. Only it's even meaner. While the production version has switched to a turbo six, the DTM version still uses a V8: a 4.0-liter unit with four-valve cylinder heads, mandatory air restrictors and a Bosch ECU to channel 480 horsepower and 369 pound-feet of torque to the rear set of Hankook racing slicks through a six-speed sequential gearbox. The lightweight chassis is rounded out with competition-level aerodynamics and all the mandatory safety equipment.

BMW X4 slantback is nearly here

Another day, another new BMW spied. Sometimes it feels like Bimmer is developing so many new models that in the future, every buyer will get their own unique car. The latest one spied is the upcoming BMW X4 that was launched as a concept nearly a year ago. The Bavarians still see a need to camouflage the rear end of its prototypes, though.
As you can see, the production version is hewing very closely to the concept. If you peer around the camo, the headlights have the same shape, but the foglights are a new addition. The rear roofline seems quite similar to concept, too, but the back end is still somewhat more mysterious because the masking and dirt hide a lot. Still, it doesn't seem like the production model is going to be radically different from the concept based on the previous test cars we spied in the past. It also strikes us as very similar in size and form to the already available 3 Series Gran Turismo, with which it is expected to share a great deal.
Our wait might not be very long to see the midsize German CUV undisguised, because the X4's debut is rumored for the New York Auto Show on April 16 with a reveal as early as March 14.