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Translogic 189: 2015 LA Auto Show

The LA Auto Show has become known for its green cars and concepts, and 2015 was no exception. Translogic host Jonathon Buckley gets all the details on BMW's 330e plug-in hybrid straight from BMW President of North America Ludwig Willisch. Then we get up-to-date on Honda's latest FCX Clarity hydrogen fuel cell car. We round out our tour with a stop at the Elio Motors booth for a look at their updated, three-wheel P5 concept and a chat with CEO Paul Elio. But first, we jump in a time machine at the Volvo booth to discuss Concept 26, an interpretation of how car interiors might evolve in the era of self-driving cars. "The reason why we talked about it as a time machine [is] because, really, Concept 26 is giving you back something that is so precious," explained Volvo senior director of design Tisha Johnson. "We're letting you delegate driving to the car, so that you can then have that time to yourself." Click here to learn more about our host, Jonathon Buckley.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2015 BMW Alpina B6 xDrive Gran Coupe

Alpina has been lovingly modifying BMWs for half a century, but as we learned during a tour of the company's HQ in Buchloe, Germany, Alpina has been in the wine distribution business for nearly as long. The company has an estimated million bottles on reserve in two warehouses and a beautiful wine cellar/tasting room on property in western Bavaria, just yards from where its 1,500 hand-crafted automobiles per year are produced.
What does that have to do with the new B6 Gran Coupe? Well, it may help make sense of the overall character of Alpina's automobiles, especially vis-à-vis the similarly priced, similarly powerful M Cars that BMW sells in far greater numbers. Alpinas are built by wine connoisseurs for wine connoisseurs, or wine connoisseur types; they are not rip-snortin' racecars for the road - that's M's domain. Alpinas are esoteric, rich in character and nuanced. But make no mistake: they are very, very fast.
Our brief first drive of the B6 Gran Coupe - the only 6 Series-based Alpina we'll get in the US for 2015 - took place on German autobahns and Austrian alpine roads, where the car is more at home than anywhere in the world, both literally and figuratively. With 540 horsepower and 540 pound-feet of torque on tap from its twin-turbocharged 4.4-liter V8 and xDrive all-wheel drive, the B6 is said to be able to hit 60 miles per hour in 3.7 seconds on its way to a top speed of 198 mph, a massive 43 mph faster than the M6, which is electronically limited to 155 mph. Yet even at insane speeds - we saw an indicated 190 mph on one particularly lonely stretch of Autobahn - the B6 feels more luxurious than sporty, taking the countenance of a low-slung Bentley Continental GT or an Aston Martin Rapide S, not a knife-edged supercar. It doesn't feel scintillating like a Porsche 911 GT2; rather it feels rock steady, like the 4,780-pound luxury sedan it is.