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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

2015 BMW 2 Series Convertible will flip its lid for $38,850

For the most part, they look almost identical to their coupe versions, except that they now boast an electrically folding soft top.
BMW is dropping the top of the 2 Series in early 2015 in the US with convertible versions of the 228i and M235i. They'll make their world debut at the Paris Motor Show later this year and will show their faces on this side of the pond at the 2014 Los Angeles International Auto Show.

BMW M4 spied in coupe and convertible form

From the sound of it, we'll have to wait until the Detroit Auto Show to see the production version of the BMW M4, but spy shots show the new hi-po BMW testing recently in both coupe and convertible form. Showing a lot more skin than recent spy shots, these M4 prototypes look very similar to the M4 Concept we saw at Pebble Beach.
Carryovers from the concept car include the funky mirrors, bulging hood and the slotted front fascia vents, but the rear fascia seems to be missing the added flair of the concept and, as expected, the carbon fiber front splitter and exhaust tips are also missing from these M4s. Like the current M3 Convertible, the drop-top version of the M4 will utilize a retractable hard top.