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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Recharge Wrap-up: Venturi to break electric world record, app shows where bike lanes are needed

Electric automaker Venturi hopes to post a new electric land speed record this week, despite Bonneville Speed Week being cancelled. The VBB-3, developed with Ohio State University, is powered by two 1,500-hp electric motors. If the salt flats are sufficiently dry, the team hopes to set a new electric world speed record of over 600 kilometers per hour (373 mph), and possibly 700 kph (435 mph). The Venturi BB-2.5 set a record of 495 kph (307 mph) in 2010. Read more at Electric Autosport, and keep abreast of Venturi's progress at its Twitter account. A new app is trying to fix Wiesbaden, Germany's bike problem. A bike organization named the city the worst in the world for cycling. In response, a local group developed an app that uses crowdsourced routes to suggest where bike lanes and paths should go. The app tracks users routes as they ride, and maps them to show where the city could benefit from improving its infrastructure. The app and its results have the attention of government officials, too. See the video below, or read more at Fast Company. BMW has delivered the first i8s at the Pebble Beach Concours d'Elegance in California. The first customers include Roger Penske, Rick Hendrick and Tony Fadell (founder and CEO of Nest). The lucky new owners were also treated to a gourmet meal from Chef Thomas Keller, who was also among those to receive the i8 at the event. As mentioned, BMW also auctioned off a special edition i8 at Pebble Beach for $825,000, considerably more than the car's base MSRP of $135,700. Read more in the press release from BMW, below. Uber's Berlin ban has been suspended by a local court. The city banned the car-hailing app for failing to meet passenger safety standards. The court will now decide whether to uphold the ban or toss it out. This was the second time this year that Uber had been deemed unlawful in Berlin. Uber continued to operate throughout its ban, despite threats of fines. If upheld, Uber could be fined $34,000 for picking up a passenger. Read more at The New York Times. BMW Delivers First BMW i8 Sports Cars in the U.S. at Pebble Beach Concours d'Elegance. Chef Thomas Keller, Roger Penske and Rick Hendrick Among the First to Take Delivery of the Revolutionary BMW i8 Plug-In Hybrid. Woodcliff Lake, NJ – August 15, 2014... Today, BMW delivered the first plug-in hybrid BMW i8 sport cars at Pebble Beach Concours d'Elegance, the world's premier celebration of the automobile, in Carmel, Calif.

BMW i3 to start at $41,350*

With a week to go before the global debut of the BMW i3, BMW has announced pricing for its first-ever production electric vehicle. The all-electric version of the i3 goes on sale in the second quarter of next year with a starting price of $41,350 (*not including $925 for destination nor any applicable government tax credits).
Some of the pricing elements for the i3 that BMW continues to withhold are the cost of the model using a gasoline motorcycle engine as a range-extending generator, or that of the DC Fast Charge option. This latter feature will allow the i3's depleted lithium-ion battery pack to get an 80 percent charge in just 20 minutes; for comparison's sake, the DC quick charge feature is a $750 option on the 2014 Chevy Spark EV.
Sure, we've already driven the BMW i3, but the production version of the BMW EV - promising the interior space of a BMW 3 Series - will be unveiled next week at simultaneous ceremonies in New York, London and Beijing. Scroll down for BMW's brief press blast regarding its upcoming i3.