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BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

BMW i8 headed to Frankfurt

According to Edmunds, BMW will reveal its production i8 hybrid sports car at the Frankfurt Motor Show next month. The i8 is the second vehicle to come from the automaker's new "i" initiative, following the debut of the smaller i3 hatchback last month.
The BMW i8 makes its debut nearly four years after the original Vision EfficientDynamics concept bowed at the Frankfurt expo in 2009. The production car is expected to use a 1.5-liter three-cylinder engine that drives the rear wheels, coupled to an electric motor that drives the front wheels. Combined output is said to be something like 393 horsepower and 406 pound-feet of torque, based on our earlier reports. The i8 is also expected to be very light, with curb weight coming in somewhere around 3,125 pounds. Finally, the i8 is said to have a pure electric range of 20 miles, and should be able to hit 62 miles per hour in just under five seconds.
Other publications had the chance to ride along in the i8 (in prototype form) and came away impressed. We're hoping we'll feel the same when the car officially goes on sale sometime in early 2014. Stay tuned for more at the i8's official unveiling in just a few weeks.

2015 BMW 228i xDrive

Has BMW lost its edge? The answer to that depends on what vehicle you're discussing. The company's products, while still quick and agile, are softer and more forgiving than they've ever been. And while this change may be worrying if we're talking about an M3 or an M5, is it necessarily a bad thing for more mainstream models? That's our question after a week behind the wheel of the BMW 228i xDrive, a vehicle that succeeds the beloved, driver-focused BMW 1 Series. In some ways this new car is a let-down, but in many other areas the new 2 Series is just plain better. The latter is particularly true if we're talking about the new sheet metal. While the 1 Series was a great source of compact, rear-drive entertainment, it wasn't a pretty car. The new 2 still isn't a stunner, but it benefits from BMW's latest design language. It looks wider and more muscular than the squat 1 Series, although certain elements, like the daylight opening and rear taillights, look like they were plucked right from the old car. Overall, BMW has crafted a more premium aesthetic for the exterior of its entry-level coupe. A weak spot for the 1er, the 2 Series cabin sports a similarly upscale redo. Like the last-gen car, the top of the dash is home to a master display for the iDrive system (a neutered, non-navigation version on our test car), while the lower half of the center stack is dedicated to analog controls for the HVAC and audio. The dash layout is similar to the 1 Series, but the execution feels more upscale. The trim around the radio and climate controls includes aluminum and gloss accents. The passenger side dash and center console ditch soft-touch plastic for authentic materials – our car uses real brushed aluminum, although piano black and wood are also available. As with all recent BMWs, the combination of the automatic gear lever, the knob and buttons of the iDrive system, and the toggle switch for the Driving Dynamics Control system mean there's a lot of clutter where the driver's right hand falls. What hasn't changed with the 2 Series is the excellent relationship between the driver and the primary controls. Our test car wears the Sport Line package, which does without BMW's obnoxious, too-large-diameter M Sport steering wheel. Instead, there's a thick-rimmed wheel with textured leather and red contrast stitching. It feels more natural than the oversized M wheel, while this car's large paddle shifters have a solid, well-damped action.