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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

Totally uncovered BMW M3 caught by helmet cam

Sure, we've seen - and even ridden in - the 2015 BMW M3 before, but always under the cover of camouflage. Proving that it's always nice to be in the right place at the right time, a motorcyclist managed to capture a completely undisguised 2015 M3 (codenamed F80) on video during a closed-road photo shoot.
Road & Track has the helmet cam video, which shows the bright blue M3 doing a three-point turn as it follows a camera car possibly for an upcoming commercial or launch video. While the images are grainy, we do get to see some of the styling details for the next-gen M3. Aside from the extra set of doors, this M3 looks a lot like the Concept M4 Coupe we met a few months ago, including the bulging hood, oddly shaped door mirrors and the wide, vented front fenders. The aggressive fascia, big wheels/low-profile tires and quad exhaust outlets all but confirm this is the production M3 we'll be seeing at the Detroit Auto Show in a couple of months.
We've put together a gallery using screen shots from the video, but check out the video posted below to see the new M3 in motion.

BMW sets Guinness record for longest drift with new M5 [w/video]

In September of 2011, Chinese drifter Wang Qi broke the Guinness record for the world's longest sustained drift, doing 13 laps inside the Olympic Center Stadium in Tianlin, China for 5,802.3 meters. That was broken in February of this year by Abdo Feghali in Abu Dhabi drifting a new Chevrolet Camaro around a skidpad for 11,180 meters - almost seven miles. In March, BMW decided it wanted the record "back in the US," and set up a course at its BMW Performance Driving School near Greenville, South Carolina to get the job done. On May, 11 it was Mission Accomplished when Performance Center driver Johan Schwartz drifted an M5 around a skidpad continuously for 51.3 miles.
Despite that accomplishment, we're pretty sure that professional drifter Vaughn Gittin, Jr. isn't impressed. The way Guinness defines "drifting" can also describe a donut, which is effectively the kind of drifting that's been done for these last three records. BMW went even further by watering down the surface of the track, reducing the skill required and the need to change tires during the effort. On the other hand, you can't drift a car for long in a straight line, but perhaps there should be some clarification or classifications added to the milestones.
There's a short video below taken during the record-breaking run, and a press release from the company that did it.