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BMW i wants to build the ultimate self-driving machine

Just a few years into its short life, BMW's i sub-brand is changing its mission from the pursuit of the electric cars to building the ultimate self-driving machine. That's according to Klaus Froehlich, shown above, a BMW board member and the head of research and design. "[BMW i] is now in ramp-up stage," Froehlich told Reuters. "We call it Project i Next." Project i Next won't abandon the electric car model – but instead, its next EV will feature the next-generation of self-driving technology. This is not the first time we've heard of BMW's autonomous aspirations, but it's the first time we've heard of a new name or designation for the brand. According to Reuters, BMW won't sell its next i-badged EV until 2021 – whether that's the oft-rumored i5 or another vehicle all together remains to be seen. Whatever BMW calls it, driverless tech will be a priority. Froelich added that such a vehicle could allow the company to fire up its own ride-hailing service to challenge Uber and Lyft, and their automotive allies, Toyota and General Motors. BMW is still working on its partnership strategy in that realm, Froelich told Reuters, but the company isn't sitting still – it made a small investment in ride-sharing app Scoop late last month. A raft of electric car competitors – Tesla, obviously, but also Porsche and Audi – and the struggling i3 are forcing BMW i's hand. It only sold 11,000 i3s here in the US last year, and with just 2,272 sold over five months, it's on pace to do less than half that volume in 2016. A Chinese electric startup has also plundered the brand's leadership ranks, Reuters said. Bloomberg claims this startup is Future Mobility Co., which is backed by Foxconn (among others). Just five months into 2016, i has lost the head of its powertrain group, Dirk Abendroth, its VP of product management, Henrik Wenders, and the head of the i8 program, Carsten Breitfeld. Considering these woes, changing gears might be i's best option for long-term viability. Related Video: News Source: ReutersImage Credit: John Locher / AP Green BMW Technology Emerging Technologies Autonomous Vehicles Electric bmw i driverless car klaus froehlich

2014 BMW i3

We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the marketing and salespeoples' jobs quite difficult.
Which is a shame, really, since the i3 is amazing. If it didn't carry the BMW 'heritage' baggage, people would be falling over each other to sing its praises. This is one of the smoothest, roomiest and slickest electric vehicles we've ever driven, with a lot of hidden surprises. It is a wonderful city car, and well designed for the car-sharing, emissions-aware drivers of the near future. But since the i3 carries the BMW name, everyone we ran into while cruising the narrow streets of and flat countryside around Amsterdam in a Euro-spec i3 recently wanted to know one thing: is it "a BMW" as well as being an electric car? During one photo shoot, a police car pulled up next to us, totally stopping traffic. While my co-driver and I instantly thought we were going to be asked to move, the officer simply wanted to know what the scoop was about all the i3s he had seen that day. Oh, and does it drive like a BMW?
We'll answer that question in detail below. The most important thing to remember is that the BMW i3 comes from the new "i" sub-brand within BMW. Like Mini, the i line really is a different beast, despite the roundel's presence. So, what makes a BMW a BMW? The answer is as easy as ABC. Or, in this case, as simple as Bayerische Motoren Werke, or Bavarian Motor Works.

BMW 1 Series dead for 2014

BMW is temporarily abandoning the increasingly competitive and popular compact luxury segment, as it's announced that its 1 Series Coupe and Convertible will be discontinued for the 2014 model year, marking an ignominious end to a line that spawned a pair of excellent high-performance models during its life. Production on the Coupe officially ended in August, while convertible production was taken offline in June.
And while we're mourning the loss of the 1 Series, we're left wondering about the status of its replacement, the 2 Series. That car, which we've already seen inside and out and know the specs on, is expected to make its debut at the 2014 North American International Auto Show in Detroit, although it's unclear just how quickly BMW will get it to showrooms. Assuming BMW doesn't have a bumper crop of already-built 2013 models to hold them over, that leaves Munich-based manufacturer somewhat vulnerable, particularly as Audi and Mercedes-Benz are both launching new models in the compact-premium space vacated by the 1 Series. Any delay in the arrival of the 2 Series could be bad news for BMW, especially if the public is receptive to the new Audi A3 and CLA-Class (early signs suggest that the baby Benz has traction).
In addition, BMW has made a number of changes across the rest of its lineup which are listed below in the official press release. Some of the notable changes, though, include a revised 445-horsepower twin-turbocharged V8 on the 5 Series, a limited-edition Frozen Brilliant White Edition for the 6 Series and the rollout of a new, touchpad-equipped version of iDrive on a number of BMW models. Scroll down for the full press release from BMW.